Welfare & Wellbeing
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Welfare & Wellbeing

Founder and Father, Peter Rohrig, had a vision of combining excellence in medical infant products with appealing designs; in 1976 the combination did not exist. Under MAM’s umbrella he grouped together scientists, doctors and designers from the Vienna University of Applied Arts to create functional and attractive infant feeding products.

The brand actively supports retail pull through demand, with sampling to 1 in 2 pregnant Mums as well as to HCPs. They conduct 12 UK Baby Shows p.a., drive awareness through activities with Emma Diary to Mumsnet and have won circa 60 awards in just the last 5 years. Baby Brands Direct is a proud distributor to the independent sector since 2009.

In 2022, MAM became the largest market share holder by units and value in each category of Baby Bottles, Teats and Soothers, in Great Britain (GfK data). In 2023, the brand launched its first carbon neutral soother, Original Pure, that is made of Bio Renewable material, leading the way in innovation and sustainability.

One's welfare and wellbeing is important for everyone, especially new mums and their babies. Babies are vulnerable when they are young, susceptible to germs and bacteria. They also can't wash or groom themselves, so it's important that parents take great care of them during this time. It's also important that mum feels her best too. Pregnancy can take its toll on a mother's body, so it's crucial that she spends some time pampering herself and ensuring that she's getting all of her nutritional needs. 

Baby Brands Direct is pleased to offer a variety of welfare and wellbeing products - including toiletries for both adults and babies, vitamins and nutrients, baby grooming accessories and baby toothbrushes. These wholesale items are perfect for businesses such as pharmacies and chemists, as well as grocery stores and general baby stores. We work with some of the top brands within the healthcare industry, such as Baylis and Harding, Child's Farm, Burt's Bees and BetterYou, to bring high quality branded products to our wholesale customers. 

Our welfare and wellbeing range is perfect for retailers and small businesses looking to grow their baby grooming and toiletries selection. We have great choice at a variety of different price points to suit the needs of all consumers. Register with us today to take advantage of exclusive brands and promotions. 

Welfare & Wellbeing

MAM supports breast feeding mums with their technical innovation and unique designs. From their famous soothers and bottles to cushioned breast pumps, MAM’s funky, fresh designs are valued and are sure to appeal to parents. Retailers can obtain this brand, a proven success of functional innovation and design, from wholesaler Baby Brands Direct.

MAM says, “The basic requirements for a good MAM partnership are an appreciation of the need for quality in providing premium levels of service in design and technology, faith in the power of the shared network, a real passion and commitment to our products, and a love for MAM babies and their parents.”


Wholesale welfare and wellbeing products available at Baby Brands Direct

Leading baby and nursery wholesaler Baby Brands Direct is pleased to offer a variety of welfare and wellbeing products, suitable for babies and parents. Our range of products includes fragrant toiletries that are soft against one's skin. Our toiletries from brands such as Burt's Bees, Child's Farm and Baylis and Harding are made from gentle cleansing ingredients that will make skin feel silky soft and clean. Child's Farm offers moisturising toiletries that are suitable for people with sensitive skin or skin problems such as eczema. Burt's Bees toiletries are made from natural products that are kind to baby's skin. 

We also stock a variety of baby grooming essentials, such as nail clippers and brushes - which are the perfect companions to bathtime. Part of our baby grooming essential range are nasal aspirators, which help to clear baby's airways and allow them to breathe clearly. These are great products for mums and dads to carry with them in changing bags, as they may come in handy while out and about. Brands in this category include Braun, Nuby and NUK. 

Our baby and toddler toothbrushes are designed to make cleaning baby's milk teeth easy and straightforward. Parents can use these colourful brushes to clean baby's first teeth. We also have options for toddlers to clean their own teeth as they grow more independent and confident with their fine and gross motor skills. Our toothbrushes from Bébéconfort, Dr Brown's and MAM support healthy oral development and ensure that baby's teeth are well looked after. 

Finally, our range of nutrition products are perfect for parents that want to ensure they and their young child have all the nutrients that they need. These easy to take vitamins and supplements are full of beneficial substances, like vitamin C, iron, vitamin D and many more! Created by Nutriburst and BetterYou, these nutrition products help to support healthy development and ensure that children grow up big and strong! They can also be beneficial for recovering and breastfeeding mothers to ensure that they have no vitamin deficiencies that may affect them as they recover, or affect their breast milk. 

Businesses such as pharmacies, chemists, grocery stores and baby stores will benefit from access to our selection of wholesale welfare and wellbeing products. Register with Baby Brands Direct today to shop our extensive catalogue and gain access to exclusive perks and promotions.