Barbie Dolls

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Barbie is the most famous fashion doll in the world. She has featured in the childhood of many generations, being one brand of doll that has truly adapted and continues to respond to cultural changes to successfully face the test of time.

The latest collection of Barbie has generated massive publicity including a T.V. documentary and mass social media acitivty. The dolls are now available in a range of body shapes including curvy and petite while still offering a diverse range of ethnicities with different skin tones, eye and hair colour. The male dolls are also more realistic, with a variety of body shapes and modern hair styles.

The range of dolls including Barbie, Ken and little sister Chelsea are a staple offering for a comprehensive toy retailer and are available wholesale to trade at Baby Brands Direct.

Barbie Dolls

Baby Brands Direct became an appointed wholesaler of Mattel brands in 2009 and has been distributing its baby and nursery products to the independent retail sector since. It is a valued supplier for the wide spectrum and variety of high quality branded and licenced toys and nursery goods it provides. The Company is appreciably the Number 1 Toy Company in the UK holding 10.8% market share (source NPD YTD Nov 2014). Retailers can have confidence in the industry giant’s position, particularly with its statement, “At Mattel, we are Creating the Future of Play.”