Barbie Estate

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Barbie by all accounts appears to be quite affluent and as such offers children an enhanced story telling experience as well as additional opportunities for motor skills, creative play and interactive development.

Her portfolio of assets include the very distinctive and best seller – pink convertible car. She also has a more practical purple SVU, great for taking along her younger sister or up to 4 friends. She also has a moped and along with the cultural move towards food there are now playsets including food themes such as the Bistro scooter and baking playset with interactive parts.

Barbie and Chelsea also have various fabulous houses and yachts, offering a range of price points and toys that are filled with wonderful creative features to make any child feel very lucky and happy!

A selection of the range is a must retailer listing with the estate range of Barbie accounting for the biggest revenue growth area for the brand.

Baby Brands Direct became an appointed wholesaler of Mattel brands in 2009 and has been distributing its baby and nursery products to the independent retail sector since. It is a valued supplier for the wide spectrum and variety of high quality branded and licenced toys and nursery goods it provides. The Company is appreciably the Number 1 Toy Company in the UK holding 10.8% market share (source NPD YTD Nov 2014). Retailers can have confidence in the industry giant’s position, particularly with its statement, “At Mattel, we are Creating the Future of Play.”