Creatable World Dolls

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The Creatable World range is about dolls that offer inclusivity and a distancing from labels and stereo typical gender identity and corresponding looks.

The dolls come with lots of accessories and significantly hair pieces that allow kids to be creative with looks. The range has its own song, ‘I gotta be me’ and have a variety of fun videos that really communicate the essence of freedom of expression.

From the makers of Barbie, Mattel continues to respond to social changes and trends with this range being a true example of this. High quality dolls with on trend fashion accessories within each set provides a great opportunity for free role play and experimentation. 

Baby Brands Direct became an appointed wholesaler of Mattel brands in 2009 and has been distributing its baby and nursery products to the independent retail sector since. It is a valued supplier for the wide spectrum and variety of high quality branded and licenced toys and nursery goods it provides. The Company is appreciably the Number 1 Toy Company in the UK holding 10.8% market share (source NPD YTD Nov 2014). Retailers can have confidence in the industry giant’s position, particularly with its statement, “At Mattel, we are Creating the Future of Play.”