Shape Sorters, Puzzles & Games

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Baby shape sorter toys have been around for generations and remain a huge favourite with parents for the benefits they bring in stimulating toddler development. Baby Shape sorters and puzzle introduce logical thinking, cause-and-effect and they help enhance imagination. Here online, shape sorter puzzle toys are available in many different formats and colour patterns. Modern and price conscious ones from Fisher-Price are also available which interact with the child and have added benefits of helping to teach colours, numbers and shapes.

Be sure to stock your shelves with an assortment of these popular shape sorters and puzzle toys available in wholesale here at Baby Brands Direct.

Baby Brands Direct became an appointed wholesaler of Mattel brands in 2009 and has been distributing its baby and nursery products to the independent retail sector since. It is a valued supplier for the wide spectrum and variety of high quality branded and licenced toys and nursery goods it provides. The Company is appreciably the Number 1 Toy Company in the UK holding 10.8% market share (source NPD YTD Nov 2014). Retailers can have confidence in the industry giant’s position, particularly with its statement, “At Mattel, we are Creating the Future of Play.”


Baby Brands Direct is a leading wholesale supplier of baby and toddler shape sorters and puzzles. These particular items play an essential role in any child's development. That is why these products are popular choice among parents. Besides the shape sorters and puzzler enable take-along-play which makes them even more functional. As a dedicated business to business supplier to the independent trade, our clients can now stock the latest from premium brands at fantastic wholesale prices.