Breast Feeding Aids & Pumps
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Breast Feeding Aids & Pumps
Medela was founded in 1961 by Olle Larsson and is today a trusted global authority and pioneering leader in breastfeeding products and medical vacuum technology. The brand is proud to attribute its DNA to research, prioritising investment in fundamental studies together with global key opinion leaders, leading scientists, medical professionals and universities. Its products are developed with this knowledge and brought to market with the backing of the latest lactation research and white papers.

Within the UK, Medela is the No.1 breast feeding brand by value (supported by GFK data) with a 34% market share in retail and representing a 78% market share within UK hospitals. Its reputation, practical and tailored products alongside effective packaging offer a strong asset to independent retailers.

The Medela product range is now exclusively accessible to the independent baby and nursery trade sector at Baby Brands Direct. The product range falls into 5 key categories: intimate apparel (maternity and nursing bras), breastfeeding support (nipple cream and shields), pumping (breast pumps), breast milk management (storing, cleaning and sterilising) and feeding (bottles and teats).

Breastfeeding can be a physically demanding process for any mother, with many pitfalls and hurdles to cross. From issues with expressing, to nipple pain, to baby not latching on correctly, there are so many things that may go wrong. Breast milk is the best food for young babies, specially formulated to provide baby with everything they need to grow big and strong. Therefore, it is important that mum has as much support as possible, to ensure breastfeeding goes smoothly for mum and to enable baby to feed effectively.

Available from Baby Brands Direct is an extensive and cohesive collection of breast feeding aids and pumps in a range of styles to suit the consumer’s individual preference. Our products are all manufactured by leading brands and created to the highest standards. Each item is developed in line with cutting edge research, with guidance from healthcare professionals. Independent retailers will find an excellent array of breast pumps, breast pads, nipple shields and nipple creams from world leading brands, such as Medela, Tommee Tippee, Philips Avent and Lansinoh.

Breast Feeding Aids & Pumps


Wholesale breastfeeding aids and pumps available from Baby Brands Direct

Baby Brands Direct is an award winning wholesaler, dedicated to working with the best nursery brands to deliver high quality products to independent retailers in the UK and beyond. As such, we have a wide range of breastfeeding products - including breast pumps, breast care items and breast milk storage bags and bottles. Our brands in this category include Lansinoh, Tommee Tippee, MAM, Medela and Vital Baby. 

Breast pumps are an essential piece of equipment for every modern family. These handy gadgets enable mum to express her breast milk when it is convenient for her, allowing her to fit expressing around her busy lifestyle - as well as around baby’s feeding schedule. Breast pumps give mum the confidence that she will always be able to feed her baby. Pumping breast milk is also great for other members of the family, as they will be able to get involved in the feeding process and enjoy essential bonding time with the baby. 

Breast milk storage bags and bottles are therefore needed for those who use breast pumps to express milk. These convenient storage solutions allow parents to easily store portions of breast milk in their fridge for later use. This means that no milk is wasted and it can be kept cool and fresh for whenever baby’s tummy begins to rumble.  

Breast care products are perfect for mums who are finding breastfeeding uncomfortable or even painful. These handy creams, balms, shields and pads are designed to provide relief and aid to painful nipples - or help to avoid stains from leaks on clothing. Mums will find something that suits their needs from this extensive collection of high quality products! Baby Brands Direct makes it easy for independent retailers, including pharmacies and chemists, to create a comprehensive inventory of branded nursery products. Register today to take advantage of our catalogue, exclusive perks and loyalty credit.