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Mega Bloks state that its ‘mission is to nurture creativity in every child and every family’, however it delivers much more than this. It is well documented and proved that construction toy play is beneficial for building social skills and building trust in others because it acts as a collaborative task where individuals have to cooperate in order to finish the task. In addition, children who complete models using toy building blocks have much better spatial ability than children who do not complete such models. Studies also reveal that autistic children who played with building blocks were motivated to initiate social contact with children their age, they were able to maintain and endure contact with those children, and they were also able to surpass the barriers of being withdrawn and being highly structured. It is therefore understandable that Baby Brands Direct is particularly proud to be able to offer supply of these valued toys to retailers from its wholesale website.
John White, Key Account Manager for Mattel says, 'We are delighted to work with Baby Brands Direct to offer Mega Bloks to independent nursery retailers. Mega Bloks is the only blok size that is suitable from 12 months + allowing children to develop core skills encouraging early learning and development through building, colours, patterns, counting, letters and lots more. It inspires creativity, imagination and discovery through endless construction play.”
Why activity toys sell so well
Activity toys is Baby Brands Direct’s largest toy category – we literally have something for everyone! From activity tables, pull-along toys, building blocks, and stacking toys to toy cars and trains, learning tablets, and musical instruments. The big activity toys are higher-ticket items that grandparents will love to buy as gifts. A baby activity table or chair can encourage the development of motor skills, critical thinking, communication and more. Most have lots of lights and sounds that encourage babies to interact. They can also keep them busy while adults are close by making dinner or checking emails so are ideal for busy parents. There are so many activity toys that keep babies and younger children enthralled. Everything from toys that encourage crawling, to highchair toys that keep little hands and eyes busy until lunch is ready.
Parents are looking to develop their children’s STEM (science, technology, engineering and maths skills) abilities from an early age. And with schools and nurseries closed during the 2020 Covid-19 lockdown, there has been a greater focus on educational toys that can be accessed at home. Our activity toys all have some educational benefits. Technology is a part of life, and toys do reflect that, bringing sensory satisfaction and stimulation. Look to VTech and Leapfrog for little laptops that offer age-appropriate tech time. Toy phones, cameras and remote controls that look just like mummy’s or daddy’s are another attractive toy for children. We even have the Fisher Price Laugh n Learn Controller, so little ones can pretend to be just like an older sibling who likes to play on a games console. While the toys reflect the technology around us, they still help to teach little ones important skills, such as number, letter and colour recognition, cause and effect and fine motor skills. For slightly older children, we have working versions of the technology favoured by parents and older siblings. VTech’s Kidizoom cameras and Smart Watches will make younger kids feel they are just like the older ones, while parents will be happy that the gadgets are storyland the technology is safe and child friendly.
Role-play toys are enormously important in child development. They encourage creativity and imagination, help them to understand emotional and social situations, improve communication and language, and promote problem-solving skills and critical thinking. We have a choice of some wonderful role-play sets, such as Janod’s Little Miss Vanity case and Shaving Set to Leap Frog's Ice Cream Cart and Smart Sizzling BBQ grill. Sounds tasty!
Our activity toys make great gifts for birthdays, Christmas – and just because. Gift buyers will be looking for quality, so it’s important that retailers stock a good range of the quality brands that Baby Brands Direct prides itself on supplying – leading brands such as Fisher-price, Janod, Vtech, Infantino, Leap Frog, Taf Toys, Tiny Love, Tomy and more.