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Husband and wife team, Victor and Rita Bertrand, started the Canadian toy company in 1967 as Ritvik Toys and its most popular line soon became its construction plastic brick toys now known as Mega Bloks. The Company remained under the same family’s ownership until Mattel acquired it in 2014 for an estimated $460million. The brand is universally recognised as the number 2 brand in the $4 billion construction building sets category and was credited in the Honda Element advert where its bricks fell from the sky to assemble a full sized vehicle.
The blocks that snap together, compared to Lego, provide for a larger age group with ranges developed to be specifically appropriate from an age of 1year and are comparably more affordable. The construction toys are marketed for unisex use and offer themes developed specifically for each gender as well as having a licenced range including the Minions, Thomas and Friends and CAT. This reputable property and category of toys distributed by Baby Brands Direct offers retailers immediate access to a new market sector.
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Mega Bloks state that its ‘mission is to nurture creativity in every child and every family’, however it delivers much more than this. It is well documented and proved that construction toy play is beneficial for building social skills and building trust in others because it acts as a collaborative task where individuals have to cooperate in order to finish the task. In addition, children who complete models using toy building blocks have much better spatial ability than children who do not complete such models. Studies also reveal that autistic children who played with building blocks were motivated to initiate social contact with children their age, they were able to maintain and endure contact with those children, and they were also able to surpass the barriers of being withdrawn and being highly structured. It is therefore understandable that Baby Brands Direct is particularly proud to be able to offer supply of these valued toys to retailers from its wholesale website.
John White, Key Account Manager for Mattel says, 'We are delighted to work with Baby Brands Direct to offer Mega Bloks to independent nursery retailers. Mega Bloks is the only blok size that is suitable from 12 months + allowing children to develop core skills encouraging early learning and development through building, colours, patterns, counting, letters and lots more. It inspires creativity, imagination and discovery through endless construction play.”
Entertainers and walkers sell very well for many reasons. Firstly, parents buy them because they are easily portable and guarantee the baby is safe while allowing the parent to rest. Secondly, they are engaging for the little ones, combining several whole-body activities that combine multiple senses in play. For instance, entertainers or also called activity centres allow baby to bounce, walk/spin around, use their hands to manipulate little toys, and learn cause-and-effect relationships. Parents also find them to be a good investment because the latest items can be adjusted as the child grows thus prolonging the product life cycle. According to paediatrics walkers are a fantastic way to stimulate child’s movement as it helps strengthening the right muscles for walking.
Baby Brands Direct clients can choose from a variety of activity centres as well as push and pull toys. Coming in interactive colours, you will find trendy designs of cars, trucks, wagons, animals and many more.