Plush Toys & Activities
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The creator of the iconic bunny Miffy, was Dutch artist Dick Bruna in 1955. While on a family holiday he would tell his son a tale of a white bunny that would visit their garden each night and it was this that became the inspiration for his picture books. He also changed the format in which the books where printed, giving them a more sturdy cover and redesigning them to fit better into the little hands of his target audience. Her adventures are now illustrated in over 30 titles and have sold over 85 million copies and inspired a television series.

The books have been credited with awards ranging from Gold in 2014 for the ‘Best Classic Book’ at the Junior Design Awards to 1st place in the ‘Best Baby Keepsake’ Category at the Loved By Parents Awards. The UK plush toys licence belongs to manufacturer Rainbow Designs and is distributed by Baby Brands Direct to nursery retailers. The collection includes a Miffy comforter, loop and bean rattles that are suitable from birth.

Teddies are an essential purchase for all nursery rooms and also represent a large share of the new baby gift market. As a prime wholesaler to the nursery industry, Baby Brands Direct prides itself in stocking a variety of soft toys suitable for various stages of a baby's development. As a nominated distributor for leading brands including Fisher-Price, Lamaze, Peter Rabbit, Little Bird Told Me and Keel Toys, we are able to offer a huge range of quality plush toys. Our clients can select from: ring, bean, squeak & body rattles, activity plush toys, Disney character large toys, comfort blankets, linkable loop toys, audio & light soothers, ragdolls & plush dolls, musical plush toys, licensed character plush toys and nursery teddies.

Plush toys and activity items are high in demand as they play a crucial role in the educational process. Toddlers get attached to dolls, puppets, and stuffed animals as they teach them important skills. Retailers can shop at convenience with our unparalleled selection while benefiting from our competitive wholesale prices.

Plush Toys & Activities

Miffy's original Dutch name is Nijntje which stems from a toddler's pronunciation of the word "konijntje" meaning "little rabbit" however the international success of the character warranted a universal name which in 1996 was declared Miffy. Her appeal is that she makes children feel safe and secure and that they can identify with her adventures. She is sweet and innocent, with a positive attitude that is always open to new experiences.

The development team say, “Miffy's enduring appeal lies in her simple, timeless design - recognised and loved by adults and children worldwide over the last six decades.” Online wholesaler Baby Brands Direct, supplies the available range of plush toys to independent trade including gift, pharmacy and nursery retailers across the UK.


According to researchers, these playthings have unique advantages over other toys because kids know that a plush puppy or a princess doll represents a living thing; they can relate and attach emotions to. Playing with these "friends" allows kids to explore their complex feelings. Stuffed animals also give 2- and 3-year-olds the chance to master people skills, improve their vocabulary, and much more.

Paediatrics strongly recommend fluffy toys for boys as toys flexes boys’ language, a recent growing trend that has been turning over quick sales in the plush toy market. Baby Brands Direct considers all these facts whenever we are updating our catalogue. Our clients are assured to quickly tap into the latest trends with up-to-date trendy toys.