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Milton was named in honour of the poet, John Milton (1608-1674), as its products were first manufactured in the house in which he wrote “Paradise Lost”; an epic poem that is considered to be one of the greatest English literary works. The Company’s heritage also includes formerly owners Procter and Gamble Ltd, giants in cleaning agents and personal care products, with annual revenues in the region of 80 billion. Under their ownership, the dissolvable Milton Sterilising tablets were developed and launched; as used today.
Commercial Manager Tess Clarke said, “When as a business we decided to work with a wholesaler, to support and develop our direct distribution to independent retailers, our first choice was Baby Brands Direct. Their commitment and keenness to work with Milton, as well as their range of distribution channels and professional attitude, has given us the confidence that they will help to increase the awareness of Milton amongst independent retailers and showcase our range of new and innovative products”.
Why do sterilants and hygiene products sell so well?
Newborns are known to be at greater risk of illness due to an immature immune system with infants notoriously susceptible to bacterial infections. In fact a study* now suggests that this is a clever part of the body’s engineering, which allows beneficial microbes to colonise the baby’s mouth, gut, skin, and lungs. So new parents are keen to keep baby as safe as possible against germs and bacteria while they are still so young and vulnerable. It’s unsurprising that they are keen to stock up on anything that will keep their homes, and especially areas around their precious baby, as clean as possible.
Baby wipes, which are usually alcohol-free, are a good way to keep little ones clean, while antibacterial surface wipes are specially formulated to clean and protect from germs as well as disinfect kitchen items and surfaces, and the antibacterial surface sprays are suitable for all different types of surface, even ones in contact with food. As these products can be used in so many different areas, customers are likely to buy more than one - maybe one for upstairs, one for downstairs and one for the car or the changing bag.
*Elahi, S. et al. Nature http://dx.doi.org/10.1038/nature12675 (2013).
What about keeping safe while out and about?
Unsurprisingly, parents want to keep any harsh chemicals away from their delicate little ones, which is why products such as Vital Baby Aquaint are so popular. This is a multipurpose, 100% natural antibacterial Sanitising Water that kills 99.9% of bacteria. It contains no alcohol, harsh chemicals, fragrances, or preservatives so can be used on hands and body safely - even on newborns. It can also be used on surfaces, and even used to wipe things that will go in baby’s mouth - such as toys, teethers and dummies. It’s the perfect travel companion when parents are out and about.
What about special cleaners for baby bottles?
Before baby bottles are sanitised, they need to be cleaned. It can be tricky because milk tends to leave a greasy white film on the inside of bottles and where this residue builds up it can create the perfect environment for bacteria to thrive. Using ordinary washing up liquid is not an option as it can contain fragrances and chemicals that parents do not want to expose their baby to. Products such as the Milton Baby Bottle Cleaner have been developed specifically for use on baby products to remove all milk residue. For extra germ removal, feeding items should be sanitised at least once a day – this is particularly important for babies under three months, those born prematurely or with a weakened immune system. Before sanitising, all feeding items, bottle brushes and the wash basin need to be cleaned thoroughly and products such as Milton Baby Bottle Cleaner make the job easier and more hygienic. Once cleaned, bottles should be sterilised either by boiling, or steaming using one of the widely-available baby bottle sterilisers. Baby Brands Direct stocks plenty of suitable feeding products for you to choose from.