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Milton was named in honour of the poet, John Milton (1608-1674), as its products were first manufactured in the house in which he wrote “Paradise Lost”; an epic poem that is considered to be one of the greatest English literary works. The Company’s heritage also includes formerly owners Procter and Gamble Ltd, giants in cleaning agents and personal care products, with annual revenues in the region of 80 billion. Under their ownership, the dissolvable Milton Sterilising tablets were developed and launched; as used today.
Commercial Manager Tess Clarke said, “When as a business we decided to work with a wholesaler, to support and develop our direct distribution to independent retailers, our first choice was Baby Brands Direct. Their commitment and keenness to work with Milton, as well as their range of distribution channels and professional attitude, has given us the confidence that they will help to increase the awareness of Milton amongst independent retailers and showcase our range of new and innovative products”.
Why are baby sterilisers best-sellers?
Today’s parents are more health-conscious than ever before and as such, different kinds of sterilisers have become more and more popular throughout the years. While sterilisers used to mainly be used for cleaning bottles, they are now used to also clean soothers, teethers and other items that frequently come into contact with baby’s mouth. Sterilisers are essential items for every home, ensuring that germs and bacteria are killed effectively, in order to keep baby safe. The NHS advise that parents should be sterilising all of their baby's feeding equipment, including bottles and teats, until they're at least 12 months old.
While items can be sterilised by boiling them in a pot of water, this can be inefficient and wasteful for parents - especially if they have a lot of items to sterilise. It can also be difficult to maintain how effective this method is. Sterilisers offer a straightforward sterilising solution for mums and dads. UV sterilisers, for instance, kill 99.9% of germs each time, without any waste! Steam sterilisers or sterilisers that use solution are also great options, as they are specially designed to provide the perfect conditions for effective sterilising. Sterilisers are designed to work quickly, to suit parents with busy lives or big families.
Wholesale sterilisers available at Baby Brands Direct
Wholesaler Baby Brands Direct is dedicated to providing independent retailers access to the best products from leading brands. Our range of sterilisers features products from world renowned brands, such as Dr Browns, MAM, Milton, NUK and Tommee Tippee. We offer a great selection of sterilisers with different features and functions.
Our range includes steam and microwave sterilisers, designed to be used with hot water and sterilising solution. These work by using steam to kill off harmful bacteria and are great low cost options for parents on a budget. By utilising their existing microwave, parents can save kitchen space and get value for money. Steriliser bags are another perfect option for those with limited space, as they don’t need to store a plastic steriliser in their kitchen cupboards.
We also stock cold water sterilisers and Milton’s beloved soother sterilisers, which are perfect for use on the go. These handy little sterilisers can be used with special cold water solution tablets, which is great for parents that don’t have access to hot water or need a quick solution for dropped dummies on their walk with their baby.
UV sterilisers are a great option for those with a larger budget. These sterilisers have no waste as they simply use UV light to effectively kill bacteria. These modern sterilisers are great for the consumer that wants fast working, electronic solutions to their parenting problems.
Baby Brands Direct is a leading wholesaler of baby products, supplying independent retailers and other small businesses with high quality items. Register today to take advantage of our extensive catalogue, exclusive perks and discounts and fast shipping options.