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Milton was named in honour of the poet, John Milton (1608-1674), as its products were first manufactured in the house in which he wrote “Paradise Lost”; an epic poem that is considered to be one of the greatest English literary works. The Company’s heritage also includes formerly owners Procter and Gamble Ltd, giants in cleaning agents and personal care products, with annual revenues in the region of 80 billion. Under their ownership, the dissolvable Milton Sterilising tablets were developed and launched; as used today.
Commercial Manager Tess Clarke said, “When as a business we decided to work with a wholesaler, to support and develop our direct distribution to independent retailers, our first choice was Baby Brands Direct. Their commitment and keenness to work with Milton, as well as their range of distribution channels and professional attitude, has given us the confidence that they will help to increase the awareness of Milton amongst independent retailers and showcase our range of new and innovative products”.
Why are sterilising fluid and tablets best-sellers?
While mums and dads have always been advised to sterilise their little one’s bottles, in recent years, parents have become more and more conscious of the world that their little one is growing up in. Since the outbreak of Covid 19, the emphasis on hygiene and sterilisation has increased. Therefore, sterilising products are highly sought after.
Sterilising baby’s bottles, soothers, teethers and other equipment can help to keep them in good health. Sterilisation helps to reduce the risk of infections while their immune system is not fully developed. Properly washing and sterilising bottles stops harmful germs and bacteria from growing in baby’s milk. This helps to protect against diarrhea and vomiting, ensuring baby’s tummy is happy at all times.
Sterilising fluid and tablets provide parents with a safe way to sterilise their baby’s bottles, giving them excellent results every time. This is reassuring, especially for new parents, as they know that the formula is tried and tested. Using fluid and tablets to sterilise bottles is also convenient, especially during the night or while on a busy schedule.
Wholesale Milton sterilising fluid and tablets at Baby Brands Direct
Baby Brands Direct is dedicated to providing independent businesses with high quality products at competitive wholesale prices. We supply only the best baby brands. Milton is a brand that has been delivering excellent hygiene products since 1916. Their sterilising products protect babies from all germs - including bacteria, viruses and fungi.
Milton Sterilising Fluid can be used to sterilise breastfeeding equipment, bottles, soothers, teething ring, small plastic toys and weaning items. Their products are used in millions of homes and hospitals world wide - and are also recommended by midwives.
Shop wholesale baby and nursery products at Baby Brands Direct, the leading UK based wholesaler of baby goods. We offer exclusive brands, loyalty schemes, excellent discounts and many more perks!