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Mothercare plc is listed on the London Stock Exchange and attracts a turnover of approximately £750mn per annum and employs around 6,000 personnel. It specialises in products for expectant mothers and textile products for babies and children up to 8 years of age. The Company has a sound heritage dating back to 1961 when it was founded by Selim Zilkha and Sir James Goldsmith who at the time bought out a nursery furniture chain of 50 stores and expanded it to 400 stores in the ensuing 20years. In 2007 Mothercare bought the Early Learning Centre (ELC) chain for £85 million and also launched Gurgle, a pregnancy and parenting social networking website.
Mothercare sees huge opportunity for independent retailers to benefit from stocking their globally renowned brands particularly as they move away from having a High Street presence; hence the 2014 appointment of specialist multi-award winning distributor, Baby Brands Direct to service this. The brand is pioneering and understands parenting, empathically stating, “at Mothercare we understand that parenting can be a wonderful, frustrating, hilarious, exhausting and rewarding time.”
Bouncers, Swings & Door Jumpers
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The retailer of products for mothers-to-be, babies and children is a UK household name and internationally acclaimed. Over the years Mothercare has established and perfected their manufacturing of a range of products with quality and safety assurance, optimal designs, marketing and pricing. They also offer a huge wealth of free information to consumers ensuring their authority on the subject matter of parenting and developing trust in their brand.
They are now changing their business model from retailer to brand and creating the opportunity for their products to be obtained within different destination environments including pharmacy and nursery specialist stores. This is great opportunity for independents to stock and associate their store with the world’s famed Mothercare logo and to profit from the knowledge and infrastructure the brand offers it. Supply is exclusively available from wholesaler Baby Brands Direct and includes nursery categories of furniture, home furnishings, bedding, feeding, bathing, travel equipment and toys.
Being an informative retailer has grown in importance. Presently, parents have the access to information and they like to make an informative choice. Baby Brands Direct strives to provide you with knowledge that gives value to your end-users. For instance, the bouncers assist in the development process by getting babies used to standing upright on two legs. A baby bouncer and swinger aid in calming babies down or simply allowing babies to observe their surroundings. Baby bouncers, swingers and door jumpers keep the little ones entertained and give parents a rest. The main features of a baby swing are comfort, safety and soft moves.
According to recent reviews on bouncers and swings, moves are the prime buying stimuli for parents because those baby products really replicate real people motions. To find out more about the technical specifications and functionality of each item, discover the following products’ listings.