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Father, venture capitalist, founder and CEO, Steve B. Dunn, established Munchkin in 1991, following the birth of his daughter Beau and identification of a niche for innovative infant and toddler products. The Company's mission is to be the most loved baby lifestyle brand in the world and is supported by its dedication to making the best products that puts its customers first while supporting the world around it. Innovation is also at the heart of the Company's ethos, and it has invested in over 180 patents, transforming mundane products into clever solutions. Key successes are the ‘Click Lock Cups’ that feature a secure lid for leak proofing that allows parents to see, hear and feel assured the product is correctly closed and ‘White Hot’ technology that alerts parents if an item or environment is too hot for baby including bath water, food and cars.
Munchkin knows ‘it’s the little things’ in a parent’s life that often make the biggest difference and their successful approach has led to them being recognised with over 120 nursery awards, annual sales of over 71 million units and a turnover in excess of $300mn. They also have over 877,000 Facebook followers and over 105,000 Instagram followers! It works exclusively with wholesaler Baby Brands Direct to distribute its products to the independent sector carrying over 120 products in stock over infant categories: teething, feeding equipment, bath toys, hygiene and travel accessories.
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In 2010 Munchkin acquired Lindam, the number 1 safety brand, in order to support two strategic objectives for the Company. Steven B. Dunn, chairman and CEO, Munchkin, Inc. said at the time, "First, this transaction instantly provides a substantial footprint in Europe from which we can accelerate the growing international distribution of our existing portfolio. Second, it allows Munchkin to quickly enter the large U.S. infant and pet safety gate category with an award-winning European line. This is an excellent strategic addition for Munchkin given the complementary nature of the two companies' product portfolios."
Baby Brands Direct Matthew Toulson, General Manager for Munchkin UK said, “We are very excited to be working with Baby Brands Direct as our preferred supplier into the UK independent market of pharmacies, gift and baby and nursery specialists. Their experience, reputation and excellent customer service coupled with our aggressive growth plans into the UK and European market creates an extremely strong partnership”.
One of the prime reasons for the sector’s progress is the fact that nowadays moms are 50 times busier and do not have the cooking skills that women did when baby food was introduced 80 years ago. Another major factor is the baby healthy eating trend that has been quickly developing throughout 2015. Parents and especially moms prefer home-made and healthy food choices for their babies. Therefore, they buy functional devices that can fit their lifestyles and needs.
Baby Brands Direct gives you the opportunity to capitalise on this trend via offering you a portfolio of products which fulfil the whole feeding routine. Discover the bestselling items in a wide range of designs, colours and shapes.