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Father, venture capitalist, founder and CEO, Steve B. Dunn, established Munchkin in 1991, following the birth of his daughter Beau and identification of a niche for innovative infant and toddler products. Supporting the principle of innovation the Company has invested in over 180 patents, transforming mundane products into clever solutions. Key successes are the ‘Click Lock Cups’ that feature a secure lid for leak proofing that allows parents to see, hear and feel assured the product is correctly closed and ‘White Hot’ technology that alerts parents if an item or environment is too hot for baby including bath water, food and cars.
Munchkin knows ‘it’s the little things’ in a parent’s life that often make the biggest difference and their successful approach has led to them being recognised with over 120 nursery awards, annual sales of over 71 million units and a turnover in excess of $300mn. They also have over 877,000 Facebook followers and over 105,000 Instagram followers! It works exclusively with wholesaler Baby Brands Direct to distribute its products to the independent sector carrying over 120 products in stock over infant categories: teething, feeding equipment, bath toys, hygiene and travel accessories.
Sterilisers & Bottle Warmers
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In 2010 Munchkin acquired Lindam, the number 1 safety brand, in order to support two strategic objectives for the Company. Steven B. Dunn, chairman and CEO, Munchkin, Inc. said at the time, "First, this transaction instantly provides a substantial footprint in Europe from which we can accelerate the growing international distribution of our existing portfolio. Second, it allows Munchkin to quickly enter the large U.S. infant and pet safety gate category with an award-winning European line. This is an excellent strategic addition for Munchkin given the complementary nature of the two companies' product portfolios."
Baby Brands Direct Matthew Toulson, General Manager for Munchkin UK said, “We are very excited to be working with Baby Brands Direct as our preferred supplier into the UK independent market of pharmacies, gift and baby and nursery specialists. Their experience, reputation and excellent customer service coupled with our aggressive growth plans into the UK and European market creates an extremely strong partnership”.
Looking back in time, warming breast milk was possibly one of the most challenging activities for mums. That is where sterilisers and bottle warmers come to play focal roles as the must-haves baby products that make parents’ lives easier. From compact sterilisers to sterilising the whole baby gear, you can showcase a broad choice for your clients.
With years of experience, Baby Brands Direct has seen growth in parents choosing premium items. No wonder we chose to sell them too. Grab your clients’ attention by presenting functional and fashionable goods. Shop at your convenience 24/7 and benefit by becoming an ambassador of safe and quality baby products.