New Season

Our 'New Season' is all about the latest collections and products released by our nursery brand manufacturers. Following trends, the latest palettes, advances in technology, popular culture and children’s character licences they excel at delivering the most sought after quality baby products in the industry.

Shimmer and Shine New Arrivals!
Shimmer and Shine New Arrivals!

The September 2017 new Shimmer and Shine arrivals include bath toys to dress up accessories! We’ve got the shows magic bottle necklace and bracelets made with beautiful detail for little ones to wear themselves for real imaginary self-acting and adventures.

The ‘styling head’ is the first in our toy range and provides a great opportunity for kids to experiment creating different looks on their friend.

The gorgeous little genies mermaid dolls feature colour-changing hair and  beautiful  fabric  tails that kids will love to make a splash with!

For great playtime sharing the Teenie Genies Genie Surprise Bottle will be a sure hit! The magic  bottle  comes  with  a  mystery  genie  hidden  inside and features  a  handy  clip  so  kids  can  take  their  genies  wherever  they  go! 

12 New Toys from Fisher-Price
12 New Toys from Fisher-Price

In stock now are 12 new Fisher- Price lines including 3 delightful food themed play sets – Servin Up Fun Food Truck, Sharing Table and Food Market. Teaching good food manners to stimulating imaginative play such as preparing food, these on trend toys are destined to be top sellers!

We also have 3 new lines in the pre-school learning segment, Measure Along Froggy, Hedgehog Ball and Master Moves Mobi which sit alongside the popular Code-A-Pillar. Learning to measure and understanding size with Froggy, memorising patterns, words and actions with Hedgehog and learning to listen and think with Mobi, Fisher-Price have produce a new generation of toys!

In the Little People range vehicles including a large Plane, large Bus and magical Princess Carousel each sold with figures have been added. There are also 2 new wholesome playsets – Sensory Farm and Helpful City whose themes are both about caring for others and present lots of opportunity for imaginative play and learning.

The much requested Hippo projection soother is now available in pink to complement the strong sales in blue.

Mega Bloks New Arrivals
Mega Bloks New Arrivals

The Mega Bloks range also sees new additions with a Peter Police car and Catie convertible both coming with figures and building bricks.

There is also the Elephant Parade which comes with bricks and animal characters and stores the toys within it.

Most exciting, the large Thomas and Friends Build and Go that opens up to reveal 20 pieces stored within it. Kids can push him along, build on top of him and even match character with blocks using colours and numbers.

My First Thomas and New Thomas Engines & Multi Packs
My First Thomas and New Thomas Engines & Multi Packs

Zooming into stock are new large limited edition engines from Thomas and Friends including Belle, Merlin and Hurricane. With the female engines being particularly popular there's also an addition to the small engine selection - Henrietta.

We also have unit retail packs that include 4 diecast toys within them; Sodor Celebrations (include Sir Topham driving his car), Jack and the Pack and the Diamond Run.

From the Thomas My First collection we have 5 engines that toddlers can play with from 12 months and that are compatible with the Railway Pals train sets that make sounds, introduce letters to counting as they move over the track activation points. There are also 2 playsets offering 2 different price points and include the track with activation points and one vehicle each and additional play pieces.

New Brand: HOT WHEELS In Stock Now!
New Brand: HOT WHEELS In Stock Now!


Finally the ultimate in car collection and toys is here! Mattel has manufactured upwards of three billion cars, with more than 800 models and 11,000 variations of Hot Wheels cars. Mattel is reported to have said that approximately eight cars are sold every second.

From Lamborghini’s to Bat mobiles the dreams of not just boys and men are being realised. We have in stock the Hot Wheels Mega Hauler Truck to the Hot Wheels Ultimate Garage that comes with cars and a helicopter for total indulgence.

Our launch selection of cars include 4 assorted ranges of car styles: Batman, Lamborghini, Forza, and Justice League, and also a 5 car giftpack. Hurry and hold stock as these are going to be zooming in and out of our warehouse for sure!

One With Nature - Enchantimals Where Caring is our Everything
One With Nature - Enchantimals Where Caring is our Everything

This new exciting launch by Mattel encourages kids to celebrate friendship, and helps to build compassion for all living things whilst they play. The Enchantimals are at one with nature, and as keepers of their forest home, use their abilities and compassion to maintain balance, peace and harmony amongst all living things.

A spokesperson from Mattel, comments 'The Enchantimals bring originality to the doll category and retailers are really supporting the brand. We are investing in an extensive marketing campaign to make sure consumers are excited about this brand as much as we are.'

The world of Enchantimals will include content to allow kids to really explore the Enchantimals stories as well as encourage them to create imaginary stories of their own. This exciting new launch from Mattel will enjoy a rich launch programme of activity including TV spots, Digital and PR activations.

Baby Brands Direct carries the full range of Enchantimals including the dolls to activity sets!

NEW Barbie & Ken Collection & 5 NEW Toys
NEW Barbie & Ken Collection & 5 NEW Toys


Barbie has entered a new era for itself and for the first time offering a variety of body shapes from petite to curvy! The 12 unique dolls together offer: 4 body shapes, 9 skin tones, 6 eye colours, 9 sculpts, 11 hair colours and 10 hair styles. Ken has become super cool too with 3 body types: broad, slim and original and also available in a variety of skin tones, eye colours, hair types and hairstyles - including a man bun! The launch has seen a massive marketing campaign with coverage reaching the Telegraph newspaper and fuelling demand.

We have also added in popular lines including the Camper Van, Pet Centre, Sweetville Kingdom and Carriage, Chelsea and her magical dreamboat, to Barbie with her horse that can walk forward, turn 360 degrees  and  neigh  when  played with. Amazing technology means it can also play three  songs  and  shows off with three  different dances.

6 New Toys from Oball!
6 New Toys from Oball!

A brand continually growing in popularity with retailers and nurseries is Oball, designed to be easy to grip for the smallest hands and provide tactile interaction. Wonderful new products include the Oball Bead Chaser, suitable from 3months, that is a first slider with colourful beads and easy to hold.

Oball Collapse & Stack Balls a 3 in 1 toy - stacking the balls, nesting them within one another, or roll and toss them for chasing fun! This cute looking Oball Steam Roller is perfect for little hands and push along fun while the Oball Rattling Rocket will have little ones holding their toy high and enjoying the multi coloured beads with rattling sounds.

Oball Grasp & Teethe Teether  has multiple surfaces for teething, is bright, colourful and an engaging teether that rovides fast relief from teething pain! Oball Grab & Splash Boats form part of the H2O range and are safe in water and even float! Imagine the early fun of swooshing these around with their easy grip tops.

Brights Starts 14 Additional Lines
Brights Starts 14 Additional Lines

Retailers are spoilt for choice this season with a new Organic range, new super soft toys featuring Taggies, and traditional Bright Starts toys and mobiles that the brand is so well loved for.

Bright Starts Enchanting Elephant Soother, Bright Starts Cloud Carrier Pals Mobile, Bright Starts Teethe & Rattle Pals, Bright Starts Light Up Ring Rattle, Bright Starts Explore & Cuddle Elephant, Bright Starts Jungle Activity Block, Bright Starts See Me Shine Tummy Time, Bright Starts Taggies Snuggle Lovie, Bright Starts Naturals Organic Shakin Safari Booties, Bright Starts Naturals Rubber Teether, Bright Starts Naturals Teether Set, Bright Starts Naturals Tweeting Birds in a Nest Set, Bright Starts Naturals Garden Ball.

The brand universally recognised for bringing smiles is intriguing, fun, and has inventive products that are combined with attention to quality manufacturing at affordable prices.

6 New Baby Einstein Toys
6 New Baby Einstein Toys

From the brand that gives us music, art, language, nature, shapes and numbers to stimulate and nourish curious minds we have 5 new toys in the range.

With the update Baby Einstein Driving Tunes baby will be engaged with 8 classical melodies and fun car sounds. Baby Einstein Press N Play Pals introduces different instrument sounds through interaction with Puppy, Baby Einstein Exploration Globe helps discover melodies from around the world, with Baby Einstein Travel-pillar Toy Bar little ones can enjoy 8 classical melodies on the go.

The Baby Einstein Box Drum lets babies enjoy shaking the starfish tambourine and fish maracas, and, of course, playing the drum until their heart is content. The Baby Einstein Octopus Orchestra – offers both a discovery mode (identification of different instruments) and composer mode (to make music!).

Mothercare: Return of their Best-Selling Teddy Bear Gym range
Mothercare: Return of their Best-Selling Teddy Bear Gym range


The luxury Teddy Bear activity gym and sit me up cosy is back! The neutral favoured option has certainly been missed as the top seller in the range. Now called ‘Teddy’s Box’ the gym is shaped like a bear with a teddy face and paws alongside activity arches and five hanging toys. The padding and raised side makes it especially cosy.

The Sit Me Up, as with the others in the range provides extra longevity of use and practicality allowing the pillows to be used adjacent to create a cosy environment (nest) for baby or can be stacked as baby becomes more active and ideally used for tummy time use and for supporting sitting up.

Gorgeous Tommee Tippee Additions
Gorgeous Tommee Tippee Additions

A feast of new products has just arrived in our warehouse. The much awaited Sangenic Tec tubs are now available in 3 additional exciting colours – pink, blue and grey! We also have 2 new thermometers – no touch forehead thermometer and more traditional body contact thermometer. There is also a new range of cups – Discovera which feature a patented SAMTECH® valve, which makes it non-spill and shake proof! For Moda fans there is a limited edition Sippee cup featuring all the great motifs we have come to enjoy.

For the fashion conscious there is a new range of soothers available that have slightly larger shields for optimal coverage of their gorgeous ‘Little London’ designs!

Following popular requests we also now have the award winning (Loved By Parents Gold for Best Portable Feeding product 2017) Closer to Nature bottle in 340ml as a twin pack.

4 NEW Toomies Toys by Tomy
4 NEW Toomies Toys by Tomy

From bathtime to nursery, Tomy have fun time covered with these 4 new toys for A/W 2017.

Adorning their new branding – Toomies, that loves to have fun and is at the heart of everything it does. Their toys are full of features and little surprises that will delight both parent and child. The products are also built to last, that’s what 90 years of excellence does! Call Toomies quirky, but they’re very serious about not taking playtime too seriously, because they understand that memories are formed when laughter is shared.

The new range includes Mr. Shotbot whose a modern robot style interactive cashier, the colourful Shake and Sort Cupcakes that rewards correct pairing with rattles. For bathtime laughs, the Spin and Splash Jellyfish is a must have, featuring spinning tentacles that pour out water and there's also a Sea Lion that can be activated to swim and has a detachable ball that can be placed on his nose and then spins!

New Larger Sizes - Milton Hand Gel & Wipes
New Larger Sizes - Milton Hand Gel & Wipes
The same formulas with the same effectiveness are now available in larger dispensers through popular demand.

The Milton Wipes are now available in both the 30 pack and a 100 pack. They offer a 5 minute combat of bacteria, fungi and viruses, with no tainting and are safe around babies and children. They have a no need to rinse formula and are effective and safe on items from soothers to kitchen work tops. They are even of 80% biodegradable fabric of natural origin.

The Milton Gel dispensers are available in both a portable 100ml and now a 500ml! This ethanol and isopropanol based, rinse-free formula combats a high disinfection spectrum, yet it still protects the skin thanks to its moisturising agents. It has been clinically proven to hydrate the top skin layers up 83% for instant skin hydration and up 75% skin hydration after 3 hours.
Peter Rabbit & Paddington Movie 2 Additional Nursery Plush
Peter Rabbit & Paddington Movie 2 Additional Nursery Plush

Arriving shortly at Baby Brands Direct is the official CBeebies T.V. series talking plush toys, Peter Rabbit and Lily Bobtail manufactured by Rainbow Designs. We also have an increased range of the Peter Rabbit classic plush range including a gorgeous booties set, retractable jiggle attachable Peter and Flopsy, and adorable ring rattles.

In anticipation of the Paddington 2 movie set to launch 10th November 2017, the plush range of baby Paddington lines has also been increased to include the popular gift line booties set and also retractable jiggle attachable Paddington Bear. Best to plan your stock, the first movie took £37million at the Box Office in the UK alone and has seen over 25 million plush bears sold to date! The franchise also has a Facebook reach of over 128 million, from a broad consumer base of all ages.

7 NEW Made in the U.K. Philips Avent Soothers
7 NEW Made in the U.K. Philips Avent Soothers
All the Philips Avent soothers are made in the UK (since 1984) at their award-winning site. The brand is the global number 1 soother brand and boasts that 9 out of 10 babies accept their soother* (tested online with 100 mums, UK 2012).

We have 4 gorgeous new motifs in the classic Philips Avent soother that features a collapsible silicone teat with a symmetrical shape that cares for baby's palate, teeth and gums as they grow. Available in girls and boys designs in both size 0-6months and girls and boys designs in 6-18months.

We also have a completely new style of soother that features a bite-resistant teat for 18months plus, available in nuetral, girls and boys motifs.

All the new soothers are BPA free, come in a 2 pack, with security handle for easy removal and snap on cap to keep the soother clean when not in use.
Stunning Silvercloud Nursery Furnishing Sets
Stunning Silvercloud Nursery Furnishing Sets

Silvercloud has stunned us with their simply perfect 2017 designs in coordinating bedding, mosses basket, change mat and cuddle robes.

Available for both sexes, the designs feature the same light brown bear with the cutest facial expression. Sweet dreams for girls, is in pastel florals and green leaves whilst Little Star for boys, features stars and moons in blue shades and grey respectively.

The mosses basket has a new modern twist, housing a padded arch (as opposed to a traditional hood) that stays in place and has large decorative bows on both sides.

The cuddle robe has actual 3D ears for the bear and is made in 100% cotton towelling for super cute and soft snuggling! With or without the co-ordinating nursery items, the changing mat is adorable and will picks up this season’s nursery room palettes.

Fisher-Price Changing Mats
Fisher-Price Changing Mats

What a treat! The new Fisher-Price designed changing mats manufactured by East Coast Nursery in the U.K. are adorable! Featuring all their well-known friendly characters, there is a design to suit all and all 3 are unisex.

The Panda is in green and grey, perfect with the latest grey furniture trends. Reach the Sky is a colourful stack of adorable animals edged in a bold print of neutral colours yellow, red and blue. Very modern is the all over print of animals from Birds to Zebras in pastel changes called the Jungle Puzzles. These lovely designs are sure to look great in the nursery and make nappy changes fun! As you would expect, the mat is softly padded with foam for comfort, and is easy to wipe clean.

There is also a co-ordinating splash mat that is waterproof and easy to wipe clean; and can be used under the highchair during feeding time, during potty training, for arts and crafts or for water play!

5 New Toys from Lamaze!
5 New Toys from Lamaze!

Flipping Felipe is a fun toy that flips his vibrant, patterned Dolphin tail flip back and forth tail when his white clip is pulled. Baby can also discover his squeaker nose and crinkly fins. The teether ring accessory will help sooth baby, while the bright colours, contrast patterns and multiple textures encourage baby to explore.

Waddling Wade is much more than a take a long toy. Not only does he chime when shaken but his duck feet waddle along when you pull his white clip! His layered wings also include a peek-a-boo mirror for interactive play and a surprise squeaker to capture baby’s attention.

Cosimo Concerto is a soft plush zebra that doubles as a piano for baby to begin playing songs and developing musical skills. Each of the coloured stripes plays a different musical note when pressed.

Stacking Starseeker is a luxury plush stacking set that has 4 segments to encourage motor skills. It also has an easy-to-grasp plush figure and star-shaped teether that encourage put in-and-take-out play.

Repeat Petey is this season must have toy! When you speak to Petey the Parrot, he remembers what you have said and repeats it back to you!!! Repeat Petey also has interesting textures, contrast patterns, and surprise crinkles.

Despicable Me 3 - New Unigoat XL
Despicable Me 3 - New Unigoat XL



Lucky is a new character to the Despicable Me Movie franchise for the summer of 2017 and bound to be a keen favourite for little fans. The super sweet goat is mistakenly identified by Agnes as a real unicorn while visiting Gru’s long lost twin brother Dru and becomes her newest pet.

Manufactured by Posh Paws International, quality of this plush toy is assured in this perfect movie adaptation of the goat with one horn. Available in the popular extra-large size, this plush unigoat toy in white with pink inner ears and facial detailing, a fluffy underside and beige paws is the sweetest must have.

New Fisher-Price Infant to Toddler Rockers
New Fisher-Price Infant to Toddler Rockers



A best-selling category of product at Baby Brands Direct just got better with 2 new gorgeous prints in both a pink and blue version by leading manufacturer Fisher-Price. The well-priced Infant To Toddler Rocker can be used as an infant rocker or stationary seat with bat-at entertainment on the removable toy arch including 2 toys. Then, as the child grows the seat can be converted into a toddler rocker (up to 40 lbs). It has two comfy recline positions, calming vibrations, and a machine-washable seat pad.

New additions to the Philips Avent Range!
New additions to the Philips Avent Range!

By popular demand many of the ‘Made in U.K’ lines have been increased including the Philips Avent Natural bottle in single pack variants and the return of the 2Oz/60ml bottle. We also have the Natural bottle in both a pastel pink and blue twin pack, as well as pastel bottles with both front and back design in pink and blue.

The natural bottles feature a natural latch due to its wide breast shaped teat and its petal design increases softness and flexibility of the teat avoiding teat collapse. They also feature an innovative twin valve designed to reduce colic and discomfort by venting air into the bottle and not baby's tummy. The ergonomic shape of the bottle not only looks good but is easy to hold and grip in any direction.

We have also added in a pink version of the Philips Avent night soother in 2 sizes which feature a glow in the night handle alongside its leading soothing features of an orthodontic, symmetrical collapsible teat, and snap on hygienic cap.

MAM NEW Sets & Increased Block Colour Purchase Options
MAM NEW Sets & Increased Block Colour Purchase Options

There are some exciting changes in the MAM range which retailers need to be aware of. Best-Seller MAM-FED05, the bottle starter kit moves to new codes MAM-SET01-PNK, MAM-SET01-SKY, MAM-SET01-WHT and is now a 15piece set with a slightly different configuration of bottles and also boasts the latest packaging.

There are also 2 additional sets – MAM-SET02 – which is a breast feeding starter set that also includes a microwave steriliser and MAM-SET03 – which is a neutral colour large (23piece) bottle feeding starter set.

By popular demand the Learn to Drink 190ml cups (pinkblue), milk powder dispensers (pink, blue, nuetral) and bottle handles (pink, blue) are now available to stock by block colour (rather than only assorted packs).

Tommee Tippee Essentials Collection Expanded
Tommee Tippee Essentials Collection Expanded



The Tommee Tippee Essentials range at Baby Brands Direct has always been very popular especially lines including the food storage pots. Alongside this best-seller, in the same pink, blue and yellow colours we now offer both a plate pack and bowl pack, with each retail unit including 3 of the same colour. 

In addition to this many of the pharmacies we supply have requested the Essentials range of soothers which are now available in size 6-18months in decorated, soft rim, glow in the dark and funky face options.