New Season

Our 'New Season' is all about the latest collections and products released by our nursery brand manufacturers. Following trends, the latest palettes, advances in technology, popular culture and children’s character licences they excel at delivering the most sought after quality baby products in the industry.

6 New Toys from Oball!
6 New Toys from Oball!

A brand continually growing in popularity with retailers and nurseries is Oball, designed to be easy to grip for the smallest hands and provide tactile interaction. Wonderful new products include the Oball Bead Chaser, suitable from 3months, that is a first slider with colourful beads and easy to hold.

Oball Collapse & Stack Balls a 3 in 1 toy - stacking the balls, nesting them within one another, or roll and toss them for chasing fun! This cute looking Oball Steam Roller is perfect for little hands and push along fun while the Oball Rattling Rocket will have little ones holding their toy high and enjoying the multi coloured beads with rattling sounds.

Oball Grasp & Teethe Teether  has multiple surfaces for teething, is bright, colourful and an engaging teether that rovides fast relief from teething pain! Oball Grab & Splash Boats form part of the H2O range and are safe in water and even float! Imagine the early fun of swooshing these around with their easy grip tops.

Brights Starts 14 Additional Lines
Brights Starts 14 Additional Lines

Retailers are spoilt for choice this season with a new Organic range, new super soft toys featuring Taggies, and traditional Bright Starts toys and mobiles that the brand is so well loved for.

Bright Starts Enchanting Elephant Soother, Bright Starts Cloud Carrier Pals Mobile, Bright Starts Teethe & Rattle Pals, Bright Starts Light Up Ring Rattle, Bright Starts Explore & Cuddle Elephant, Bright Starts Jungle Activity Block, Bright Starts See Me Shine Tummy Time, Bright Starts Taggies Snuggle Lovie, Bright Starts Naturals Organic Shakin Safari Booties, Bright Starts Naturals Rubber Teether, Bright Starts Naturals Teether Set, Bright Starts Naturals Tweeting Birds in a Nest Set, Bright Starts Naturals Garden Ball.

The brand universally recognised for bringing smiles is intriguing, fun, and has inventive products that are combined with attention to quality manufacturing at affordable prices.

6 New Baby Einstein Toys
6 New Baby Einstein Toys

From the brand that gives us music, art, language, nature, shapes and numbers to stimulate and nourish curious minds we have 5 new toys in the range.

With the update Baby Einstein Driving Tunes baby will be engaged with 8 classical melodies and fun car sounds. Baby Einstein Press N Play Pals introduces different instrument sounds through interaction with Puppy, Baby Einstein Exploration Globe helps discover melodies from around the world, with Baby Einstein Travel-pillar Toy Bar little ones can enjoy 8 classical melodies on the go.

The Baby Einstein Box Drum lets babies enjoy shaking the starfish tambourine and fish maracas, and, of course, playing the drum until their heart is content. The Baby Einstein Octopus Orchestra – offers both a discovery mode (identification of different instruments) and composer mode (to make music!).

Mothercare: Return of their Best-Selling Teddy Bear Gym range
Mothercare: Return of their Best-Selling Teddy Bear Gym range


The luxury Teddy Bear activity gym and sit me up cosy is back! The neutral favoured option has certainly been missed as the top seller in the range. Now called ‘Teddy’s Box’ the gym is shaped like a bear with a teddy face and paws alongside activity arches and five hanging toys. The padding and raised side makes it especially cosy.

The Sit Me Up, as with the others in the range provides extra longevity of use and practicality allowing the pillows to be used adjacent to create a cosy environment (nest) for baby or can be stacked as baby becomes more active and ideally used for tummy time use and for supporting sitting up.

Gorgeous Tommee Tippee Additions
Gorgeous Tommee Tippee Additions

A feast of new products has just arrived in our warehouse. The much awaited Sangenic Tec tubs are now available in 3 additional exciting colours – pink, blue and grey! We also have 2 new thermometers – no touch forehead thermometer and more traditional body contact thermometer. There is also a new range of cups – Discovera which feature a patented SAMTECH® valve, which makes it non-spill and shake proof! For Moda fans there is a limited edition Sippee cup featuring all the great motifs we have come to enjoy.

For the fashion conscious there is a new range of soothers available that have slightly larger shields for optimal coverage of their gorgeous ‘Little London’ designs!

Following popular requests we also now have the award winning (Loved By Parents Gold for Best Portable Feeding product 2017) Closer to Nature bottle in 340ml as a twin pack.

4 NEW Toomies Toys by Tomy
4 NEW Toomies Toys by Tomy

From bathtime to nursery, Tomy have fun time covered with these 4 new toys for A/W 2017.

Adorning their new branding – Toomies, that loves to have fun and is at the heart of everything it does. Their toys are full of features and little surprises that will delight both parent and child. The products are also built to last, that’s what 90 years of excellence does! Call Toomies quirky, but they’re very serious about not taking playtime too seriously, because they understand that memories are formed when laughter is shared.

The new range includes Mr. Shotbot whose a modern robot style interactive cashier, the colourful Shake and Sort Cupcakes that rewards correct pairing with rattles. For bathtime laughs, the Spin and Splash Jellyfish is a must have, featuring spinning tentacles that pour out water and there's also a Sea Lion that can be activated to swim and has a detachable ball that can be placed on his nose and then spins!

New Larger Sizes - Milton Hand Gel & Wipes
New Larger Sizes - Milton Hand Gel & Wipes
The same formulas with the same effectiveness are now available in larger dispensers through popular demand.

The Milton Wipes are now available in both the 30 pack and a 100 pack. They offer a 5 minute combat of bacteria, fungi and viruses, with no tainting and are safe around babies and children. They have a no need to rinse formula and are effective and safe on items from soothers to kitchen work tops. They are even of 80% biodegradable fabric of natural origin.

The Milton Gel dispensers are available in both a portable 100ml and now a 500ml! This ethanol and isopropanol based, rinse-free formula combats a high disinfection spectrum, yet it still protects the skin thanks to its moisturising agents. It has been clinically proven to hydrate the top skin layers up 83% for instant skin hydration and up 75% skin hydration after 3 hours.
Peter Rabbit & Paddington Movie 2 Additional Nursery Plush
Peter Rabbit & Paddington Movie 2 Additional Nursery Plush

Arriving shortly at Baby Brands Direct is the official CBeebies T.V. series talking plush toys, Peter Rabbit and Lily Bobtail manufactured by Rainbow Designs. We also have an increased range of the Peter Rabbit classic plush range including a gorgeous booties set, retractable jiggle attachable Peter and Flopsy, and adorable ring rattles.

In anticipation of the Paddington 2 movie set to launch 10th November 2017, the plush range of baby Paddington lines has also been increased to include the popular gift line booties set and also retractable jiggle attachable Paddington Bear. Best to plan your stock, the first movie took £37million at the Box Office in the UK alone and has seen over 25 million plush bears sold to date! The franchise also has a Facebook reach of over 128 million, from a broad consumer base of all ages.

7 NEW Made in the U.K. Philips Avent Soothers
7 NEW Made in the U.K. Philips Avent Soothers
All the Philips Avent soothers are made in the UK (since 1984) at their award-winning site. The brand is the global number 1 soother brand and boasts that 9 out of 10 babies accept their soother* (tested online with 100 mums, UK 2012).

We have 4 gorgeous new motifs in the classic Philips Avent soother that features a collapsible silicone teat with a symmetrical shape that cares for baby's palate, teeth and gums as they grow. Available in girls and boys designs in both size 0-6months and girls and boys designs in 6-18months.

We also have a completely new style of soother that features a bite-resistant teat for 18months plus, available in nuetral, girls and boys motifs.

All the new soothers are BPA free, come in a 2 pack, with security handle for easy removal and snap on cap to keep the soother clean when not in use.
Stunning Silvercloud Nursery Furnishing Sets
Stunning Silvercloud Nursery Furnishing Sets

Silvercloud has stunned us with their simply perfect 2017 designs in coordinating bedding, mosses basket, change mat and cuddle robes.

Available for both sexes, the designs feature the same light brown bear with the cutest facial expression. Sweet dreams for girls, is in pastel florals and green leaves whilst Little Star for boys, features stars and moons in blue shades and grey respectively.

The mosses basket has a new modern twist, housing a padded arch (as opposed to a traditional hood) that stays in place and has large decorative bows on both sides.

The cuddle robe has actual 3D ears for the bear and is made in 100% cotton towelling for super cute and soft snuggling! With or without the co-ordinating nursery items, the changing mat is adorable and will picks up this season’s nursery room palettes.

Fisher-Price Changing Mats
Fisher-Price Changing Mats

What a treat! The new Fisher-Price designed changing mats manufactured by East Coast Nursery in the U.K. are adorable! Featuring all their well-known friendly characters, there is a design to suit all and all 3 are unisex.

The Panda is in green and grey, perfect with the latest grey furniture trends. Reach the Sky is a colourful stack of adorable animals edged in a bold print of neutral colours yellow, red and blue. Very modern is the all over print of animals from Birds to Zebras in pastel changes called the Jungle Puzzles. These lovely designs are sure to look great in the nursery and make nappy changes fun! As you would expect, the mat is softly padded with foam for comfort, and is easy to wipe clean.

There is also a co-ordinating splash mat that is waterproof and easy to wipe clean; and can be used under the highchair during feeding time, during potty training, for arts and crafts or for water play!

5 New Toys from Lamaze!
5 New Toys from Lamaze!

Flipping Felipe is a fun toy that flips his vibrant, patterned Dolphin tail flip back and forth tail when his white clip is pulled. Baby can also discover his squeaker nose and crinkly fins. The teether ring accessory will help sooth baby, while the bright colours, contrast patterns and multiple textures encourage baby to explore.

Waddling Wade is much more than a take a long toy. Not only does he chime when shaken but his duck feet waddle along when you pull his white clip! His layered wings also include a peek-a-boo mirror for interactive play and a surprise squeaker to capture baby’s attention.

Cosimo Concerto is a soft plush zebra that doubles as a piano for baby to begin playing songs and developing musical skills. Each of the coloured stripes plays a different musical note when pressed.

Stacking Starseeker is a luxury plush stacking set that has 4 segments to encourage motor skills. It also has an easy-to-grasp plush figure and star-shaped teether that encourage put in-and-take-out play.

Repeat Petey is this season must have toy! When you speak to Petey the Parrot, he remembers what you have said and repeats it back to you!!! Repeat Petey also has interesting textures, contrast patterns, and surprise crinkles.

Despicable Me 3 - New Unigoat XL
Despicable Me 3 - New Unigoat XL



Lucky is a new character to the Despicable Me Movie franchise for the summer of 2017 and bound to be a keen favourite for little fans. The super sweet goat is mistakenly identified by Agnes as a real unicorn while visiting Gru’s long lost twin brother Dru and becomes her newest pet.

Manufactured by Posh Paws International, quality of this plush toy is assured in this perfect movie adaptation of the goat with one horn. Available in the popular extra-large size, this plush unigoat toy in white with pink inner ears and facial detailing, a fluffy underside and beige paws is the sweetest must have.

New Fisher-Price Infant to Toddler Rockers
New Fisher-Price Infant to Toddler Rockers



A best-selling category of product at Baby Brands Direct just got better with 2 new gorgeous prints in both a pink and blue version by leading manufacturer Fisher-Price. The well-priced Infant To Toddler Rocker can be used as an infant rocker or stationary seat with bat-at entertainment on the removable toy arch including 2 toys. Then, as the child grows the seat can be converted into a toddler rocker (up to 40 lbs). It has two comfy recline positions, calming vibrations, and a machine-washable seat pad.

New additions to the Philips Avent Range!
New additions to the Philips Avent Range!

By popular demand many of the ‘Made in U.K’ lines have been increased including the Philips Avent Natural bottle in single pack variants and the return of the 2Oz/60ml bottle. We also have the Natural bottle in both a pastel pink and blue twin pack, as well as pastel bottles with both front and back design in pink and blue.

The natural bottles feature a natural latch due to its wide breast shaped teat and its petal design increases softness and flexibility of the teat avoiding teat collapse. They also feature an innovative twin valve designed to reduce colic and discomfort by venting air into the bottle and not baby's tummy. The ergonomic shape of the bottle not only looks good but is easy to hold and grip in any direction.

We have also added in a pink version of the Philips Avent night soother in 2 sizes which feature a glow in the night handle alongside its leading soothing features of an orthodontic, symmetrical collapsible teat, and snap on hygienic cap.

MAM NEW Sets & Increased Block Colour Purchase Options
MAM NEW Sets & Increased Block Colour Purchase Options

There are some exciting changes in the MAM range which retailers need to be aware of. Best-Seller MAM-FED05, the bottle starter kit moves to new codes MAM-SET01-PNK, MAM-SET01-SKY, MAM-SET01-WHT and is now a 15piece set with a slightly different configuration of bottles and also boasts the latest packaging.

There are also 2 additional sets – MAM-SET02 – which is a breast feeding starter set that also includes a microwave steriliser and MAM-SET03 – which is a neutral colour large (23piece) bottle feeding starter set.

By popular demand the Learn to Drink 190ml cups (pinkblue), milk powder dispensers (pink, blue, nuetral) and bottle handles (pink, blue) are now available to stock by block colour (rather than only assorted packs).

Tommee Tippee Essentials Collection Expanded
Tommee Tippee Essentials Collection Expanded



The Tommee Tippee Essentials range at Baby Brands Direct has always been very popular especially lines including the food storage pots. Alongside this best-seller, in the same pink, blue and yellow colours we now offer both a plate pack and bowl pack, with each retail unit including 3 of the same colour. 

In addition to this many of the pharmacies we supply have requested the Essentials range of soothers which are now available in size 6-18months in decorated, soft rim, glow in the dark and funky face options.

Disney Moana Movie Plush
Disney Moana Movie Plush

Disney's new movie Moana is full of mythic adventures across the islands of the pacific - watch the official Disney Trailer here.

New in from leading plush manufacturer, Posh Paws International are the main characters Moana (heroine), Maui (demigod), Pua (pet pig) and Hei Hei (rooster).

Beautiful and brave Moana is available within the 8” (20cm) assortment and also in our popular extra-large size plush.

Both Maui and Pua are also available within the 8" (20cm) assortment and Hei Hei the colourful rooster is available in half open gift box presentation in the 10” (25cm).

Pastel Bears and Comforter Additions
Pastel Bears and Comforter Additions

New in at Baby Brands Direct are 3 new lines from Keel Toys. Firstly the double sided fabric comforter (replaces bear and dog KLT-TED04), is approximately 25cm flat and features a teddy bear head at the centre and knotted corners.

More adorable than words can describe is the 30cm resting nursery bear that is sweetly poised with its head on its pastel pillow. The teddy bear body is ‘dressed’ in pastel polka dot with its feet covered in plain pastel, with its little tail and paws peeping through. Its nose and inner ears are embroidered in a soft pastel thread, while its eyes and mouth are in a soft grey.

 Available in a choice of pink or blue is a classic 25cm teddy bear that makes for a perfect gift and nursery addition with its soft fur and gorgeous smile! It is embellished with a soft pastel thread embroidered nose and mouth, has black bead eyes and styled with a fabric pastel polka dot print detail on its paws and matching bow fastening neck tie.

Miracle Cups Now Available by Block Colour Plus NEW Paddlin Penguin Toy
Miracle Cups Now Available by Block Colour Plus NEW Paddlin Penguin Toy


Our best-selling toddler cups just got better! The 360 Miracle Cup is now available to retailers to purchase by block colour (rather than a pack assortment of colours). The colours available individually in the sippy are blue, pink, orange and green and the miracle with handles trainer cup are blue, pink, orange and green. This cup allows drinking from anywhere around the rim, with no extra spouts, straws or pieces, the Miracle 360° Cup is easy to use and even easier to clean.

Also new in is the super cute Paddlin Penguin bath toy! Just pull the kayak string and watch penguin’s paddles spin. The penguin is removable from the kayak seat and floats and squirts for even more creative play. Great for adventures, motor skill development and fun during bath time!

Thomas and Friends Ashima & Kevin Die Cast Engine Additions
Thomas and Friends Ashima & Kevin Die Cast Engine Additions


Beautiful Ashima, the colourful female Indian train featured in The Great Race, in back in the Thomas & Friends Adventures collection for retailers to be able to purchase in solids. Newly added to the range is Kevin, the crane who works with Victor at the Sodor Steamworks.

Not just for kids, these die cast trains are popular with collectors too, especially as the Thomas and Friends new movie, Journey Beyond Sodor is set to release next month, about friendship being more important than being the favourite engine. Friendship is a big theme for the brand this year - watch the 'Thomas and Friends Friendship in Motion' here.

Teenie Genies Shimmer & Shine Collectors Toys
Teenie Genies Shimmer & Shine Collectors Toys

The teenie genies are the latest playground craze, with 130 to collect kids will be swapping and sharing until they have them all! Also available is a gorgeous collectors case that houses securely over 40 teenie genies and the luxurious Genie Palace that includes ‘magical floating’ fun.

Also new in are the dolls packs that include genie gem stickers! Twin sisters Shimmer and Shine and their best friend Leah each come with a hair brush too whilst the pet pack comes with a feeding bowl.

A must have range for retailers, supported with regular day time shows on Nickelodeon and Milkshake, plus T.V. advertising of Mattel Shimmer and Shine Toys!

Disney Cars 3 Movie Character Plush
Disney Cars 3 Movie Character Plush

From the hit Disney fanchise Cars, the latest sequel, Cars 3 is due to hit U.K cinemas on the 14th July. The adventure comedy, computer animated movie by Pixar Animation Studios is set to be a success with YouTube trailer viewings already hitting the 10 million mark!

Many kids’ favourite characters are returning to the big screen and include Lightening McQueen who is now in turmoil as he is defeated in a race against high tec new comer Jackson Storm. With determination, skill and help of Cruz Ramirez, McQueen swerves retirement by implementing some new techniques.

Fresh from Posh Paws International, is the popular range of cars characters: Ramirez, MacQueen, Jackson Storm and Mater. Available in high quality plush in both an assortment small size and extra large (approximately 40cm by 20cm) to Baby Brands Direct customers.

Quack Quack! New Munchkin Bath Mat
Quack Quack! New Munchkin Bath Mat
Adding to Munchkin's very popular safety Bath mats range is this new Duck design bath mat. Not only is it super cute its wonderfully functional and even co-ordinates with the Secure Grip Bath Caddy too!

This product has the following features:
  • Skid-resistant suction cups hold mat in place
  • Textured material grips feet
  • Rolls up for easy storage
  • Non-slip mat measures 16" x 32.5" | 40.64 cm x 82.55 cm
Milton's Washing Up & Laundry Liquids
Milton's Washing Up & Laundry Liquids
Finally we now have a specific washing up liquid for baby’s products provided by Milton. Extensive research has shown consumer concern about fragrant liquids, potential chemical residue as well the greasy lining of residue milk found with using standard washing up liquids. Milton’s washing up liquid addresses all these concerns as well as the added benefits of being colour and paraben free and suitable for sensitive skin.

The second product addresses consumer concerns about washing baby’s clothes with standard fabric detergent. With baby’s skin being very thin and easily damaged, it also means that anything applied to it will have a higher concentration in its body than that of an adult, hence delivering an increased risk of toxicity. The new Milton’s laundry liquid is designed for baby and children as well as allergy sufferers, its colour free, has neither preservatives nor phosphonates added and is hypoallergenic, whilst being tough on stains. It also contains Camomile extract to wash gently and protect delicate skin.

We are delighted with these gems and believe they will be great additions for specialist baby and nursery retailers.
Transition from Breast or Bottle to Cup by Tommee Tippee
Transition from Breast or Bottle to Cup by Tommee Tippee

Here at Baby Brands Direct we love the NEW Transition Sippee Trainer Cup from Tommee Tippee!

In a nutshell the cup comes with a Closer to Nature Teat to ease the early days of transition from bottle to cup. Baby can just focus on the new element of holding the cup!

Once baby is more confident the silicone teat can be switched for the included silicone spout, perfect to help baby progress to a new drinking action from sucking to sipping.

The cup has a 150ml capacity and features graduation markings so parents can be confident about how much liquid baby is getting. It also has easy grip, removable handles.

As with all Tommee Tippee’s cups they are steriliser, dishwasher and microwave safe and BPA free.

Multi-Award Winning NUK Range Extended
Multi-Award Winning NUK Range Extended

From the brand that brings you 2017s Best Product for Bottle Feeding, we have 14 additional NUK lines to choose from. Firstly, the Mother and Baby award winning product itself, 150ml bottle with latex teat, available in singles or four pack. With silicone teat we have back by popular demand the Disney bottles in both red and blue.

We also have an increased range of soothers including the Genius soother in latex. This is a natural material which is popular with many parents because it is softer and more flexible which can make it easier for some babies to adapt to, it is also more bite resistant. The Genius soother is also available in silicone, as well as single pack soothers in beautiful pastel motifs.

Lastly we have the 30pack NUK Ultra Dry Breast Pads, extremely absorbent and non-stick and a perfect add on to breast pump sales, as well as the all-important NUK Nasal Decongester – perfect those for little nippers that can’t yet blow their own nose!