Food Prep & Weaning
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At Nuby we know being a family is the most awesome and exhausting thing you’ll ever do. We’re right with you, because at Nuby, we’re a family too, challenging ourselves every day to make family life easier, to swap niggle for giggles, so that you can win this crazy fun family thing!

Nuby specialise in high quality, innovative products that cover everything from weaning and feeding, to soothing, play time, bath time and more. So whether you are starting out on your journey to parenthood and looking to fill your home with all the nursery and baby essentials, or you are looking to keep your woeful toddler fed and watered with the least mess at weaning time, Nuby have you covered.

Founded in 1970 in the USA, our family-run business sells in over 155 countries worldwide and our products are loved by millions of families everywhere.  In 2009, Nuby UK was set up and we’ve continued to grow and grow into a leading UK baby brand, now employing over 50 employees. We never stop innovating, so while you’re bringing up humans, we’re bringing up ideas. And, like you, putting our absolute all into it to develop the next generation of most loved baby products.

Baby Brands Direct’s range of weaning products has everything a consumer could be looking for to aid that transition from breast milk to adult food. Retailers can obtain supply of baby products including baby food feeders, food storage pots, weaning utensils, weaning and feeding cutlery, snack pots, baby bibs, weaning bowls, plates, cups and sets as well as food processors. As an award winning wholesaler, our inventory consists of leading and trustworthy brands like Munchkin, Annabel Karmel, Nuby, Tommee Tippee and Philips Avent and many other experts in the industry.

These brands invest heavily in research and innovation, creating products that are design to fit perfectly in those little hands and help them with their movement and successful transition to self feeding.

Food Prep & Weaning

The Nuby feeding brand has a heritage of over 50years in the innovative development of baby and toddler products with a keen focus on simplifying everyday tasks. It is a rapidly expanding Company that takes pride in social responsibility donating to the Deaf Children’s Literacy Project and actively raising awareness on Down Syndrome. The Company also engages in the modern form of advocacy of their brand by collaborating with over 160 parent bloggers who are able to share detailed information about their real life use of the baby products. Wholesaler Baby Brands Direct supplies the award winning Nuby range to UK independent trade including pharmacies and baby and nursery store specialists.


One of the prime reasons for the sector’s progress is the fact that nowadays moms are 50 times busier and do not have the cooking skills that women did when baby food was introduced 80 years ago. Another major factor is the baby healthy eating trend that has been quickly developing throughout 2015. Parents and especially moms prefer home-made and healthy food choices for their babies. Therefore, they buy functional devices that can fit their lifestyles and needs.

Baby Brands Direct gives you the opportunity to capitalise on this trend via offering you a portfolio of products which fulfil the whole feeding routine. Discover the bestselling items in a wide range of designs, colours and shapes.