Oral Soothers

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Oral soothers and pacifiers are some of the best selling products within the baby and nursery industry. The soother market is estimated to be worth around $400 million, with 70% of parents around the globe buying soothers for their children. Oral soothers and pacifiers are invaluable items for a child’s early years. These little products help to relax and comfort children, providing a safe object to suckle on and fulfilling their instinctual urge to self-soothe. As such, the shape of the soother is designed to replicate the mother’s nipple, with a soft smooth teat that has a skin-like feel. 

Baby Brands Direct is a leading wholesaler of essential items from top baby brands, offering an extensive range of products to retailers both in the UK and abroad. Available online is a wide selection of soothers from brands such as MAM, Philips Avent, NUK and Tommee Tippee. These soothers come in a variety of colours and designs, with cute motifs. Many soothers in our range are designed with guidance from dentists and other child healthcare professionals, so retailers can be sure that our soothers are safe for children to use.

NUK’s products are manufactured within its own factories in Germany and adhere to the highest of medical quality standards and independently monitored bi-annually. The brand has a heritage of successful trading for over 60 years with its products being engineered through knowledge and experience gained from midwives, paediatricians, dentists, nutritionists and of course parents. Baby Brands Direct has been an appointed distributor of NUK products within the UK to independent retailers since 2009.

NUK says, “Every year and every generation has left its mark on NUK’s knowledge, helping us to develop products that consistently make a difference”. The demands of the twentieth century for natural products that are suitable for babies are constantly changing – with every generation having different needs.

Why are oral soothers bestsellers?  

Young children often have a strong sucking reflex that comes instinctively to them. Sucking has a soothing effect that helps to calm babies, as it simulates the action of sucking on their mother’s nipple. Children may rely on self-soothing in stressful situations, such as visiting new environments or meeting new people - but they may also do it on a day to day basis while watching TV or sleeping. Often, children will suck their thumb - but this can lead to skin irritation, as well as unaligned teeth, and may lead to children ingesting germs and bacteria. They may also suck on blankets, toys and other items, which can also potentially be unhygienic or present a choking hazard. Therefore, providing them with a safe alternative is essential. 

Soothers and pacifiers are very popular with parents and their children. A soother may come in handy for keeping children calm during stressful visits to the doctors or long trips in the car. They can also be useful at night for calming baby down enough for them to drift off to sleep. Many soothers are designed to be safe to use from birth, so parents are able to encourage and harness their child’s instincts to self-soothe immediately. It’s also believed that using soothers while sleeping might help reduce the risk of sudden infant death syndrome (SIDS). These inexpensive products are available in different styles and materials to better suit the needs of the consumer. 

Wholesale oral soothers at Baby Brands Direct

Leading UK based wholesaler, Baby Brands Direct, has an extensive range of soothers and pacifiers from top nursery brands - including MAM, Philips Avent, NUK and Tommee Tippee. Our selection includes silicone and latex options, as well as soothers designed to glow in the dark at night, so they can easily be found if spat out. Our range of soothers includes new sustainable options from NUK that are made from eco-friendly materials.

The oral soothers on offer have been created with guidance from paediatric dentists and other medical experts to support healthy oral development. The shields often have specially designed holes in them to support air flow, stopping moisture build up and reducing irritation around baby’s mouth. The teats are carefully designed and manufactured so as not to cause jaw problems and issues with baby’s teeth. The breast-like feel of the soother teat ensures that there’s a smooth transition from breast to soother, making the soother comforting to baby. Register with us today for access to our range of wholesale baby and nursery products, including soothers and pacifiers.