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Baby Brands Direct is an award-winning distributor in the B2B supply of branded baby and toddler products to the childcare industry, including nurseries and preschools. The company provides an outstanding service to independent businesses, with an extensive selection of  toys, feeding products and nursery equipment from some of the world’s leading brands. Our easy to use website offers nurseries and childcare providers everything they need to make their business a success.

Nurseries play an important role in a child’s life. They are trusted by parents to provide their child’s first experiences of education and socialisation, as well as to provide the best care they can to their clients’ precious infants. Therefore, nurseries need access to high quality baby products that will help make their jobs easier and give children the best start in life. With no minimum order quantity requirements, access to lines that are educational and supportive of baby’s development and quick dispatch and delivery, nurseries will find all the equipment they need at Baby Brands Direct.

Shown on this page is a shortlist of suggested core brands and products that are particularly relevant to preschools and nurseries. However, as a specialist distributor of baby, nursery and toy products, account holders can access the full breadth of over 2,000 products available from our selection of award winning, global brand leaders. Nursery staff, childcare providers and carers can also easily adapt their product range when working with Baby Brands Direct as there a very few products that require pack size ordering, allowing you to quickly respond to local demand.

Nurseries, playgroups and preschools offer care and education to children at a key stage in their development and optimising their experience can do wonders for their future development. As children enter nursery school when they are ready, rather than at a set age, childcare providers need to be prepared to offer entertainment and education for different age groups and developmental stages. 

From construction toys that help to support the Montessori method of learning and growth, to traditional wooden kitchens and playsets that encourage group and role play, there is a huge selection of toys with educational benefits available to buy wholesale. Baby Brands Direct have expertise in the distribution of toys suitable for various purposes and have been accredited with numerous awards for our service to small and independent businesses across the UK and worldwide.

As well as toys, we also stock essential hygiene products from brands such as Milton and Vital Baby. These antibacterial gels, sprays and wipes ensure that equipment and surfaces are kept baby safe and free from germs, a necessity in the current worldwide situation. With a choice of hygiene products and volume discounts, Baby Brands Direct can supply everything you need to keep your nursery clean. As well as sprays, we also stock some fantastic nappy disposal systems from Angelcare and Tommee Tippee, as well as changing mats that will keep little ones comfortable during changing time. 

Wholesaling a vast range of products from leading brands such as Fisher-Price, Mattel and Tommee Tippee, Baby Brands Direct are a one stop supplier for educational activity toys, shape sorters and puzzles, nursery equipment and much more. There are no minimum order quantities or values, which means that nursery managers can purchase the quantities that they need for their cohort of children, saving money on surplus stock. All products are sold at trade price and often come with multi-buy discounts, so money can be saved on larger orders for a full class. 

Our online B2B portal means order placement can be done 24/7, so you’ll have access to our inventory of great items whenever you need it. Baby Brands Direct is keen to exceed customer service expectations, so we also offer volume discounts, loyalty credit, weekly promotions and fun competitions to win free stock for your class. If you manage a nursery, preschool or other childcare service, please consider Baby Brands Direct as your distributor of choice.