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Pharmacy stores offer a unique credibility and trust as compared to other retailers on the High Street, given their educational backgrounds and as being a place of health remedy. This is particularly valuable when applied to the baby and infant sector, with some parents looking for additional assurance and security in their purchase, particularly in response to a nature problem that they have encountered in caring for or in the development of their child.
From the early stages of breast feeding, pharmacies can offer items such as products that protect the nipple or help with inverted, dry or sore nipples. There are also products that can help support breast feeding, such as breast-feeding vests that cover the midriff, milk collectors to feeding pillows that offer comfort for Mother and baby.
With consumers having a heightened desire to purchase baby products from a trusted source, pharmacies can also help with subjects including oral development, offering medically recommended soothers, effective teethers and hygiene products that are tailored to little ones mouths and help with the training of brushing their teeth.
Baby Brands Direct offers a leading range of feeding products too from global brands that cover a variety of specifications and needs such as bottles offer varying solutions to colic, premature baby size ones to those made from glass, alongside cutlery, toddler cups, weaning food preparation equipment and booster seats for each stage of development, taste and price point!
Similarly, bathing can present a challenging time for parents, with emotions from fear to concern about their baby’s reaction to the experience leading them to look for solutions to ease this and may find the advice of a pharmacy reassuring. B2B accounts can also access the best prices for baby bath supports in various formats and price points from Baby Brands Direct as well as baths, nursery hygiene kits, baby toiletries and bath safety products (such as tap covers and bath mats).
Potty training is another key area for chemists to consider, with parents researching extensively on the process and some experiencing a lot of anxiety over it. There are a host of products available to ease the training, particularly potties in different designs, with features ranging up to reward songs that play on deposits being made! As a leading wholesaler we also offer step stools, training seats, changing bags, changing mats, nappy disposal systems and anti-bacterial products.
Sleep deprivation is of course something that many new parents experience - including Prince William who joked about it following the birth of his Brother’s son Archie. There are many aids available to parents that pharmacists can offer in store such as mobiles, audio and light soothers, projectors, fabric comforters, night lights, oral soothers and more! Distributing only quality, well established brands, retailers can be assured of the success of the trade range at Baby Brands Direct.
We know you are a busy pharmacist with serving customers at your forefront so planning, time management, having a reliable supplier and saving money where possible is critical for operating efficiently and successfully. Using our online B2B portal, you can place orders 24/7, create favourite product lists and use our live quick order form for even faster processing, whilst getting the same if not better prices than direct from the manufacturer. We also offer a same day dispatch with a next day delivery service to mainland UK and are specialists in supplying multiple site operators with up to 100 addresses per account - all easily managed by the account holder online. Baby Brands Direct is also keen to exceed customer service expectations, offering a multitude of account services such as supporting online websites with images and product data files that include barcodes, product descriptions and item specs, and offering perks such as volume discounts, loyalty credit, weekly promotions and fun quizzes where you can win stock for your store. For all your wholesale baby and nursery product needs, please consider Baby Brands Direct as your distributor of choice.
Why are children’s books such good sellers?
Sharing books together is a wonderful parent-child interaction. Usually a calm activity, it allows for quality time spent together, focusing on the book, on language and communication and on each other. Few activities offer such a focused bonding experience, especially for parents who are not at home to be involved in mealtimes or other playtimes. The relatively low price point makes books for babies and small children great impulse buys and worthy gift ideas, so there are plenty of opportunities to sell on.
According to the Book Trust, it’s never too early to start sharing books with babies – three to four months is about right, according to the charity’s research. And because reading a story is part of many bedtime routines – and pretty much every parent is aiming for a calm, stress-free bedtime – books for little ones are always going to be in demand.
Babies under a year old may not be able to follow a story, but from around three months they will want to explore a book with their hands, and will enjoy listening to a parent read, as they change their voice or repeat certain phrases or words. So, books that offer sensory feedback are great for this age – our fabric books are a wonderful introduction to the world of reading. Little ones can enjoy turning the pages, enjoying the pictures and learning to appreciate how it feels to hold a book in your hands – an experience that can last a lifetime if a love of reading is introduced at an early age.
The importance of literacy skills
And why is it so important to instil a love of reading and encourage literacy skills? Well, research has shown that if children lack the necessary literacy skills it can hold them back at every stage of life. They will find it hard to succeed at school, they will be at a disadvantage when they look for a job and will be unable to support their own child’s learning when they become a parent. According to the Literacy Trust, children born into communities with serious literacy challenges even have a lower life expectancy. As well as impacting their employability, (32% of employers are dissatisfied with young people's literacy levels and 15% have been offering remedial literacy training to their new staff) people need to read well to get by in everyday life, from reading instructions on medicines, scrolling through the internet, reading a newspaper or deciphering a bus timetable.
Take advantage of technology
While books may be seem an antidote to screen time, there’s no reason why technology can’t be used to encourage children’s literacy development. The VTech series of electronic learning books make books fun for little hands, with chunky pages to turn, buttons to press, and lights and sounds to stimulate the brain. The repetition of words, phrases and songs appeals to younger children, and will encourage little ones to move on to the next stage of the learning process.
The Leapfrog series of electronic books take reading a step further, introducing more vocabulary, and can be used in conjunction with the LeapStar system, which can help children with their reading from the ages to two to seven. There are more than 25 books to collect – so families will never be short of a present idea, and retailers have plenty of opportunities for repeat sales.
The Literacy Trust Says
Book reading helps children learn language when they engage in responsive interactions about word meanings. This is best learnt in a positive and socially engaging context. There is also value in both repetition and variability. It seems that repetition is particularly important for younger children, who benefit from hearing the same word often and in different contexts. Parents should also be aware that children focus on different components of a book at different ages. Infants start with extracting pictures from the visual scenes, then learning new words, but progress to learning more about the stories, characters and routines in books by the preschool years. They may be able to extract different information over multiple readings of the same book. However, the interactive component may help to introduce variability in the language that parents use, ensuring that it is targeted at the child’s level.
