Baby Brands Direct is a leading B2B wholesaler operating within the pharmaceutical industry for the supply of a comprehensive range of baby and nursery products. With multiple awards for outstanding service to the independent sector, pharmacies and chemists can be assured of a reliable distributor, alongside a pick and mix facility from a leading portfolio of baby and nursery brands.
The valued network of independent pharmacies, particularly with High Street presence, can take advantage and compete against chains with baby products from categories ranging from feeding to nappy disposal with no minimum order values. They can also access exclusively distributed brands, trade prices, volume discounts, quick dispatch and more, all alongside an easy to use website with multiple business specific online facilities. Having a heritage of nearly 40 years in the distribution of baby products and strong investment in technology and efficiency, the company has attracted some of the biggest manufacturers within the sector and is therefore well placed to support pharmacies and chemists in offering the right product mix of key brands and products that consumers want.
Shown on this page is a shortlist of suggested core brands and products that are particularly relevant to the baby department within pharmaceutical stores. However, as a specialist distributor of baby, nursery and toy products, pharmacy store account holders can access the full breadth of over 2,000 products available from our selection of award winning, global brand leaders. Chemists can also easily adapt their product range when working with Baby Brands Direct as there a very few products that require pack size ordering, allowing you to quickly respond to local demand.
Pharmacy stores offer a unique credibility and trust as compared to other retailers on the High Street, given their educational backgrounds and as being a place of health remedy. This is particularly valuable when applied to the baby and infant sector, with some parents looking for additional assurance and security in their purchase, particularly in response to a nature problem that they have encountered in caring for or in the development of their child.
From the early stages of breast feeding, pharmacies can offer items such as products that protect the nipple or help with inverted, dry or sore nipples. There are also products that can help support breast feeding, such as breast-feeding vests that cover the midriff, milk collectors to feeding pillows that offer comfort for Mother and baby.
With consumers having a heightened desire to purchase baby products from a trusted source, pharmacies can also help with subjects including oral development, offering medically recommended soothers, effective teethers and hygiene products that are tailored to little ones mouths and help with the training of brushing their teeth.
Baby Brands Direct offers a leading range of feeding products too from global brands that cover a variety of specifications and needs such as bottles offer varying solutions to colic, premature baby size ones to those made from glass, alongside cutlery, toddler cups, weaning food preparation equipment and booster seats for each stage of development, taste and price point!
Similarly, bathing can present a challenging time for parents, with emotions from fear to concern about their baby’s reaction to the experience leading them to look for solutions to ease this and may find the advice of a pharmacy reassuring. B2B accounts can also access the best prices for baby bath supports in various formats and price points from Baby Brands Direct as well as baths, nursery hygiene kits, baby toiletries and bath safety products (such as tap covers and bath mats).
Potty training is another key area for chemists to consider, with parents researching extensively on the process and some experiencing a lot of anxiety over it. There are a host of products available to ease the training, particularly potties in different designs, with features ranging up to reward songs that play on deposits being made! As a leading wholesaler we also offer step stools, training seats, changing bags, changing mats, nappy disposal systems and anti-bacterial products.
Sleep deprivation is of course something that many new parents experience - including Prince William who joked about it following the birth of his Brother’s son Archie. There are many aids available to parents that pharmacists can offer in store such as mobiles, audio and light soothers, projectors, fabric comforters, night lights, oral soothers and more! Distributing only quality, well established brands, retailers can be assured of the success of the trade range at Baby Brands Direct.
We know you are a busy pharmacist with serving customers at your forefront so planning, time management, having a reliable supplier and saving money where possible is critical for operating efficiently and successfully. Using our online B2B portal, you can place orders 24/7, create favourite product lists and use our live quick order form for even faster processing, whilst getting the same if not better prices than direct from the manufacturer. We also offer a same day dispatch with a next day delivery service to mainland UK and are specialists in supplying multiple site operators with up to 100 addresses per account - all easily managed by the account holder online. Baby Brands Direct is also keen to exceed customer service expectations, offering a multitude of account services such as supporting online websites with images and product data files that include barcodes, product descriptions and item specs, and offering perks such as volume discounts, loyalty credit, weekly promotions and fun quizzes where you can win stock for your store. For all your wholesale baby and nursery product needs, please consider Baby Brands Direct as your distributor of choice.
