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Baby Brands Direct is a leading B2B wholesaler operating within the pharmaceutical industry for the supply of a comprehensive range of baby and nursery products. With multiple awards for outstanding service to the independent sector, pharmacies and chemists can be assured of a reliable distributor, alongside a pick and mix facility from a leading portfolio of baby and nursery brands.

The valued network of independent pharmacies, particularly with High Street presence, can take advantage and compete against chains with baby products from categories ranging from feeding to nappy disposal with no minimum order values. They can also access exclusively distributed brands, trade prices, volume discounts, quick dispatch and more, all alongside an easy to use website with multiple business specific online facilities. Having a heritage of nearly 40 years in the distribution of baby products and strong investment in technology and efficiency, the company has attracted some of the biggest manufacturers within the sector and is therefore well placed to support pharmacies and chemists in offering the right product mix of key brands and products that consumers want.

Shown on this page is a shortlist of suggested core brands and products that are particularly relevant to the baby department within pharmaceutical stores. However, as a specialist distributor of baby, nursery and toy products, pharmacy store account holders can access the full breadth of over 2,000 products available from our selection of award winning, global brand leaders. Chemists can also easily adapt their product range when working with Baby Brands Direct as there a very few products that require pack size ordering, allowing you to quickly respond to local demand.