Who can resist a cuddle with a soft, plush toy?
Plush toys form an evergreen market sector that will always perform well for retailers.
A quality teddy, bunny or traditional licensed character makes the perfect present for a new baby, and their appeal continues for toddlers and beyond. In fact a recent survey revealed that nearly half of adults have kept their childhood teddies and dolls, and that more than a third of adults in the UK still sleep with a soft toy – surely no other toy category has such long-lasting appeal?
Plush toys also play a major part in a baby’s development, and with this in mind, Baby Brands Direct stocks top-quality, long-lasting toys from leading brands and licences, designed to be a baby’s best friend for a very, long time. The selection of soft toys span rattles, activity toys, comfort blankets, linkable take along toys and nursery soothers.