Plush Toys & Activities
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Posh Paws International, manufacturers a huge variety of high quality soft toys suitable from birth, original bag designs and dolls that are exclusively available from wholesaler Baby Brands Direct. The plush range benefits from the Company’s key partnerships with some of the biggest names in the nursery and pre-school industry, including CBeebies, Disney and Dreamworks, creating products based on the most popular and profitable children’s characters of today.

Licenced toy characters include loveable Winnie the Pooh and friends, the classic partners Mickey and Minnie Mouse and the cast of the hugely popular Frozen. The collections include popular gift and nursery items such as ring rattles, comforters, small and large plush pieces and giftware items. Mark from Posh Paws International said, “We’re best known for delivering high quality plush product to the market and we’re excited to be able to say that we are the No.1 Traditional Plush supplier in the UK” (NPD UK Toy Market Trend Full Year 2014).

Teddies are an essential purchase for all nursery rooms and also represent a large share of the new baby gift market. As a prime wholesaler to the nursery industry, Baby Brands Direct prides itself in stocking a variety of soft toys suitable for various stages of a baby's development. As a nominated distributor for leading brands including Fisher-Price, Lamaze, Peter Rabbit, Little Bird Told Me and Keel Toys, we are able to offer a huge range of quality plush toys. Our clients can select from: ring, bean, squeak & body rattles, activity plush toys, Disney character large toys, comfort blankets, linkable loop toys, audio & light soothers, ragdolls & plush dolls, musical plush toys, licensed character plush toys and nursery teddies.

Plush toys and activity items are high in demand as they play a crucial role in the educational process. Toddlers get attached to dolls, puppets, and stuffed animals as they teach them important skills. Retailers can shop at convenience with our unparalleled selection while benefiting from our competitive wholesale prices.

Plush Toys & Activities

Commenting on the partnership with Baby Brands Direct – Lauren Hayward, Group Brand Manager at Posh Paws International said, “We’re really excited to be working with Baby Brands Direct. Their ethos mirrors ours with excellent customer service and speedy delivery. Our licensed character ranges complement existing ranges available at the wholesaler and ideal for nursery and gift retailers. We’re sure it will be a very successful partnership.”


According to researchers, these playthings have unique advantages over other toys because kids know that a plush puppy or a princess doll represents a living thing; they can relate and attach emotions to. Playing with these "friends" allows kids to explore their complex feelings. Stuffed animals also give 2- and 3-year-olds the chance to master people skills, improve their vocabulary, and much more.

Paediatrics strongly recommend fluffy toys for boys as toys flexes boys’ language, a recent growing trend that has been turning over quick sales in the plush toy market. Baby Brands Direct considers all these facts whenever we are updating our catalogue. Our clients are assured to quickly tap into the latest trends with up-to-date trendy toys.