Activity Toys & Crafts
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The Pretty In Pink collection is brought to us by Bright Starts, a brand of the KidsII empire that hits a turnover of approximately $300mn per annum and continues to grow. This sub collection pays homepage to everything wonderfully pink and extra special about being a girl! They say, “Providing the little girls of today a bright tomorrow” in their support to breast cancer research, that gives a portion of proceeds from the sales in this collection to the charity.

Birds and owls decorate the iconic best-selling Bright Starts baby products including peg toys, teethers, rattles, toy bars, play mats and activity toys. Baby Brands Direct are exclusive UK wholesalers of the Pretty In Pink collection to UK independent retailers supplying gift, pharmacy, day nurseries and baby store specialist and offering volume discounts and a next day delivery service.

Baby Brands Direct brings to the nursery industry, a selection of the best branded and quality activity toys and crafts available. As a leading wholesaler direct to trade we take pride in providing award-winning brands including Tomy, Fisher-Price, Oball, Tiny Love, Brights Starts, along with licensed character toys like Thomas, Winnie the Pooh and Peppa Pig, Mega Bloks, Bing, East Coast, Frozen Fashion and the bestseller, Baby Einstein . Clients can browse a wide range of categories including activity centres, phones & gadgets, high chair toys, toddler activity toys, activity toys, cars, trains & planes, shape sorters & puzzles, imaginary play, learn to crawl, understanding music, activity arches, spirals & bars and aqua draw fun.

According to 2014 point-of-sales data from The NPD Group, the Building Sets and Arts & Crafts categories grew by 13% and 3%, respectively, proving that kids love to create interesting structures, designs, inventions and other projects that will set them apart from others and let their talents shine through.


Activity Toys & Crafts


Furthermore, the NPD Group’s Retail Tracking Service reports that the total toy market for 2014 was in the $22 billion range and it continues growing. With the exponential growth comes the wide variety of goods that Baby Brands Direct carefully selected to present you with profit driven toys and crafts that will grow your business too.

In the following pages you will find open-ended toys and games to help promote creativity, problem-solving skills and electronics that attract tech-savvy kids. You are also able to access items that follow the mini madness trend of toys that come in small packages at a lower price point. The subcategories include smart play items with educational purposes which have been massively favorited by parents. Retailers can make the most of the ever green aquatic-themed trend or choose from several dolls, games, outdoor toys and more.