Plush Toys & Activities
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The Pretty In Pink collection is brought to us by Bright Starts, a brand of the KidsII empire that hits a turnover of approximately $300mn per annum and continues to grow. This sub collection pays homepage to everything wonderfully pink and extra special about being a girl! They say, “Providing the little girls of today a bright tomorrow” in their support to breast cancer research, that gives a portion of proceeds from the sales in this collection to the charity.

Birds and owls decorate the iconic best-selling Bright Starts baby products including peg toys, teethers, rattles, toy bars, play mats and activity toys. Baby Brands Direct are exclusive UK wholesalers of the Pretty In Pink collection to UK independent retailers supplying gift, pharmacy, day nurseries and baby store specialist and offering volume discounts and a next day delivery service.

Teddies are an essential purchase for all nursery rooms and also represent a large share of the new baby gift market. As a prime wholesaler to the nursery industry, Baby Brands Direct prides itself in stocking a variety of soft toys suitable for various stages of a baby's development. As a nominated distributor for leading brands including Fisher-Price, Lamaze, Peter Rabbit, Little Bird Told Me and Keel Toys, we are able to offer a huge range of quality plush toys. Our clients can select from: ring, bean, squeak & body rattles, activity plush toys, Disney character large toys, comfort blankets, linkable loop toys, audio & light soothers, ragdolls & plush dolls, musical plush toys, licensed character plush toys and nursery teddies.

Plush toys and activity items are high in demand as they play a crucial role in the educational process. Toddlers get attached to dolls, puppets, and stuffed animals as they teach them important skills. Retailers can shop at convenience with our unparalleled selection while benefiting from our competitive wholesale prices.

Plush Toys & Activities


According to researchers, these playthings have unique advantages over other toys because kids know that a plush puppy or a princess doll represents a living thing; they can relate and attach emotions to. Playing with these "friends" allows kids to explore their complex feelings. Stuffed animals also give 2- and 3-year-olds the chance to master people skills, improve their vocabulary, and much more.

Paediatrics strongly recommend fluffy toys for boys as toys flexes boys’ language, a recent growing trend that has been turning over quick sales in the plush toy market. Baby Brands Direct considers all these facts whenever we are updating our catalogue. Our clients are assured to quickly tap into the latest trends with up-to-date trendy toys.