Preschool Toys
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Preschool toys are always fun to buy - and to sell. There’s plenty of variety, and preschoolers clearly get a lot of fun out of their toys, which makes it rewarding for both retailer and consumer. From role play toys to figures and playsets, there's so many options to choose from. 

This is an important stage of development - preschool age children have passed those major milestones such as walking and talking - but they are turning into real ‘little people’. What they learn now will be of great value once they get to ‘big school’. There are so many skills to develop, from encouraging fine motor skills, which are vital for writing, to encouraging them to use their imagination and learn to explore the world around them.

As a preschool toy wholesaler, Baby Brands Direct endeavours to offer a broad variety of toys, that will keep preschoolers having fun, and learning as they go. Look out for much-loved brands such as Janod, Fisher-Price, Leapfrog, Hot Wheels and many more.

Preschool Toys

Children in Key Stages 1 and 2 begin to learn according to the national curriculum, whereas in earlier years, they learned through play and exploration. Baby Brands Direct have a great range of educational toys that help to teach key lessons in Maths, English, foreign languages and geography. 

From electronic toys from VTech that teach counting and spelling while children play, to wooden puzzles from Janod that show the map of the world, there is something for every classroom. As well as products for early years, Baby Brands Direct offer toys suitable from 5 years to 12 years, covering the first two stages of school life. 

Many of the toys available are great for fine motor skills development, which is the ability to use the small muscles in our wrists and hands. Construction toys, puzzles, small figures and musical toys such as those from Janod and Halilit are perfect for developing these essential skills. Children can improve their dexterity by handling these small items. Threading the shapes around looping toys is a perfect way to get small hands and fingers working! Musical instruments for children are not just great for developing dexterity, but are also beneficial for aural and sensory development. By playing with musical toys, children's ears become attuned to different melodies, sounds and tones. It also stimulates their senses! 

Toys with moveable and stackable parts are also great for developing hand-eye coordination. Baby Brands Direct have a great range of stackable toys with different shapes for kids to feel and explore, which will also help with problem solving as they'll need to work out the best way to stack each layer! Peg boards and shape sorters are also great options for boosting dexterity and hand-eye coordination. 

For the development of gross motor skills, which involve the larger muscles in the legs, arms and torso, Baby Brands Direct have a great selection of ride on toys and bikes that will encourage movement and exploration. These larger activity toys are great for teaching kids how to balance and move effectively, as well as getting them to play outdoors in the fresh air. 

Children also love creative play. Modelling clay, modelling tools and Plasticine are a great way to allow children to be creative and use their imaginations, as well as encouraging them to use their hands to create. As it never dries out, Plasticine is perfect for large classrooms where it will be handled a lot. Baby Brands Direct offer different Plasticine sets and kits, so you'll be sure to find the perfect product for your class. Also available are Aquadoodle mats and Spirograph kits, to further encourage creativity in the classroom! 

With the creative freedom they offer, Schleich and Playmobil playsets are a wonderful way to introduce role play, as well as teamwork, to playtime. Kids will love to explore new worlds with their imaginations and their classmates. Hot Wheels cars and racetracks are always a popular choice, particularly with young boys, as they offer fun and excitement With the introduction of figures and playsets and other role play toys, such as kitchen sets from Janod or supermarket and shop toys, children are able to develop their social and emotional skills by playing with others. Emotion toys, such as Barbie playsets that encourage caring for small babies, also help support healthy emotional growth and empathy for others. 

With over 40 years experience, Baby Brands Direct have a wealth of knowledge and expertise within the children’s toy industry. The company has been accredited with numerous awards by industry professionals for our service across the UK and worldwide.

We aim to be a one stop supplier for primary schools and other educational facilities, with over 2500 products available under one roof. As well as toys, we have a great range of hygiene products from Milton and Vital Baby. These products are perfect for ensuring that all surfaces are kept clean and free from germs, which is very important in these unprecedented times. We also stock toddler cups and weaning products for younger children, which give confidence in self feeding and help encourage healthy development. 

Our online B2B portal means orders can be placed 24/7 at your convenience. Baby Brands Direct also offer volume discounts, loyalty credit, weekly promotions and fun competitions to win free stock for your class. If you manage a primary school or other educational facility, please consider Baby Brands Direct as your distributor of choice.


Why are toys for pre schoolers such good sellers?

When little ones come out of the baby stage, parents, friends and family love to start buying ‘proper’ toys. They enjoy seeing preschoolers using their imaginations in role play, engaging with toys that have very obvious educational value or encourage active play. This is also the age when pester power starts, so encouraging preschoolers into the shop with the promise of demo tables, special events and so on is a great strategy for retailers. They will soon start to tell parents and grandparents which toys they really like!

What are the benefits of preschool toys?

Learning through play is vital to child development, and never more so than at the preschool age. This is the time when preschool toys can help them start to learn about problem solving, how cause and effect works, and discover how conflict resolution works. Role play toys encourage them to experience the world - but at their own level, in a place where they are in control. This develops confidence and helps them to gently learn how the real world works. Role play toys are a wonderful way to introduce them to new experiences in a fun way and prepare them for any eventuality - a visit to the doctors or a hospital, a visit to a shop, or taking a pet to the vets. Role play toys and figures and playsets are also great for helping children develop emotional and language skills, as well as allowing them to be imaginative in play. This is also the age when they start to really get a lot out of educational preschool toys such as puzzles and games. They can develop the skills necessary to take part in game play - starting to learn letters, counting and colours, and learning how to be competitive! Educational toys for preschoolers will give them a great head start before they go to proper school, Toys that can help them on their way to understanding how to form letters and numbers, or which encourage them to have a go at drawing are a great way to start. Toys that help them to recognise names, words and really get them started on their literacy journey can be of great benefit. 

Creative toys are also great fun for preschoolers. They are starting to really get a hang of fine motor skills so can have great success with creative sets. Baby Brands Direct supplies a number of Plasticine products that are perfect for this age group - bright colours, great price points, no tiny parts to lose or drop all over the floor! And for the retailer there is always another sale to be made - an extra pack of different coloured Plasticine, new accessories and moulds, and more detailed sets to graduate to as the children get older.

As children leave the toddler stage behind and start to look like children rather than toddlers, encouraging their physical development is also key. Balance bikes are the best way to get set for riding a bike - they encourage independence and confidence as preschoolers discover that they can get along under their own steam and are not reliant on an adult to push or help them in any way.