Baby Brands Direct is an award winning UK wholesaler for global nursery brands, serving independent stores and businesses both in the UK and exporting to 65 countries. Held on site in a circa 20,000 sq ft unit are approximately 80 award winning brands and on trend licences offering customers a mix and match of over 2,000 product lines. We offer great perks such as loyalty credit, volume and spend discounts as well as ongoing promotions.

If you wish to work with us and have a physical shop or e-commerce site with supporting commercial distribution premises then please fill in and submit the form below with as much information as possible. Kindly note we are UNABLE to open accounts from registrations that are start ups, Amazon or similar, social media, market traders or drop ship businesses.

Your Account Details

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Company Verification Details

About Your Business

Please select a combination of terms below that best describe your business activity.
Please answer the following questions in as much detail as possible so we can consider your registration. We only supply genuine retailers, so any registration by consumers will not be accepted. We may email you after you have submitted your registration for additional information.
If you are not yet trading, your account may still be considered, but we will need information about how you intend to trade along with documentation to support your future business plans. However, it may be that you will have to wait until your business is trading before we can accept your registration.