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A trusted brand within Dorel Juvenile's portfolio, Safety First’s mission is to provide innovative products designed to make a family safer and life easier. The origins of the company date back to the early 80s, when Founder, Michael Lerner created a ‘Baby on Board’ sign following a fearful trip driving his 18 month old nephew home. This sign is still part of the collection and has to date sold millions of units globally.
The brand expanded its collection to support baby through its development stages and activities, giving parents peace of mind that they do so safely. Baby Brands Direct wholesales Safety First products from nursery categories including Bathtime, Safety Gates, Home Proofing and Travel Accessories, covering items such as their iconic swivel seat, to baby grooming kits, to independent retailers. The brands states, “We attribute our continued success to an unwavering commitment to child safety, innovation, quality and value. It’s what parents look for from Safety 1st, and what we are proud to continuously deliver”.
Thermometers & Humidifiers
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Dorel Industries Inc. is a world class juvenile products and bicycle company that takes prides in its mission to create style and excitement in equal measure to safety, quality and value. The Company’s lifestyle leadership position is pronounced in both its Juvenile and Bicycle categories with an array of trend-setting products. Their Juvenile division houses powerfully branded products including Safety 1st, Quinny, Cosco, Maxi-Cosi and Bébé Confort.
Commenting on the distribution of Safety First baby and nursery products through wholesaler Baby Brands Direct, Keith Belch of Dorel Group says, ‘We are confident that independent retailers will have great success with the brand that is competitively priced, well packaged and recognised.’
Considering the fast development of new and modernized designs, sales of thermometers and humidifiers are certainly growing. Baby Brands Direct has been a preferred supplier to independent retailers, department stores and nurseries because we keep on our promise to select the high in search criteria goods that you get quickly to your end users.
Retailers can discover digital and infrared thermometers for ear, forehead, and room temperature and even combined ones with one-touch designs that can display measurements in less than 1 second. Our Vicks’ humidifiers and accessories include vaporizers, vapopads, air purifiers and ultrasonic humidifiers. With so many options, parents often look for retailers that offer a wide range of choice, so they then select a device that is appropriate for their needs. We would like you to respond to even the fussiest requests and we are delighted to offer you an extensive list of goods that can help you manage and enrich your stock.