Soothers and teethers are viewed as some of the most essential items in every parents’ toolkit. These small but important items are big sellers, with many children having multiple soothers and teethers. Soothers and teethers are handy tools that help babies keep calm and relieve pain themselves through their own actions - an act known as self-soothing. This allows them to control their own emotions, as well as relieve their own discomfort, at a time where they are unable to verbalise what they need or want with words. This helps to reduce frustration and irritation.
Soothers are used to stimulate the natural suckling action that comes instinctively to baby, while teethers are specifically designed to alleviate the pains and aches that come with teething. Baby Brands Direct stocks a huge variety of soothers, teethers and accessories from leading brands. Retailers can access a wide portfolio of soothers and teethers by industry leaders including NUK, Philips Avent, MAM, Tommee Tippee, Infantino, Nuby and and Dr Brown's with innovative features, proven acceptances rates, safe materials and enchanting designs.