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STEM is an educational acronym standing for Science, Technology, Engineering and Maths. It is an initiative with the specific objective in mind for developing understanding and skills in these core disciplines, whilst simultaneously encouraging inventive, creative and imaginative thinking.

When it comes to education, STEM is a keyword that is recognised and valued for its importance in a child’s development by today’s society of parents. As with many skills, STEM is often best developed and nurtured through play, and hence there are an increasing range available at Baby Brands Direct for stockist to choose from that focus on just that. Retailers can be assured that with these toys that harbour such specific skills they surely have a perceived higher value and sales conversation rate.

The toys in this section are those that develop thinking, learning and activities that focus on logic, problem-solving, creativity and experimentation within science, technology, engineering and mathematics.

Furthermore, the NPD Group’s Retail Tracking Service reports that the total toy market for 2014 was in the $22 billion range and it continues growing. With the exponential growth comes the wide variety of goods that Baby Brands Direct carefully selected to present you with profit driven toys and crafts that will grow your business too.

In the following pages you will find open-ended toys and games to help promote creativity, problem-solving skills and electronics that attract tech-savvy kids. You are also able to access items that follow the mini madness trend of toys that come in small packages at a lower price point. The subcategories include smart play items with educational purposes which have been massively favorited by parents. Retailers can make the most of the ever green aquatic-themed trend or choose from several dolls, games, outdoor toys and more.