Bathtime Toys
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Summer Infant knows that once baby arrives, everything changes. Though that tiny new person in parent’s arms won’t always be so small, through every age and stage, they’ll always have them. Just as they look to parents for everything, parents can look to Summer Infant. For over three decades, their thoughtfully designed, pioneering infant and toddler care products have made family life easier, safer, and more fun. All so parents can make the most of the everyday moments that matter and take parenting from merely manageable to a bit magical.

Summer Infant, is dedicated to making bath time, meal time, play time, and every time in between special for parent and baby. Their multi feature products span over a vast range of categories including booster seats, potties including the global success ‘My Size’ (selling over 1mn units a year), bath tubs (from foam to luxury), swaddles, bedtime light soothers, safety monitors, travel and outdoor play. Baby Brands Direct is delighted to be appointed exclusive wholesaler to the independent nursery sector as of June 2018.

Bath time has grown in importance since parents have been on the constant look for effective ways to make the process enjoyable. Parents have also become busier than ever and highly concerned with child’s development. Retailers should be responsive to consumer demands and capitalise on parents’ needs. Baby Brands Direct assists departmental and independent stores and retailers by providing the best branded and quality toys available. As a leading wholesaler direct to trade we take pride in delivering dynamic brands including Tomy and Tommee Tippee and licensed character bath toys like: Thomas the Tank Engine. Discover our wholesale catalogue of: bath squinters, bath water temperature indicators, bath time activities and musical bath toys.

Bath time toys contribute hugely to the mounting billion toy industry. Indicating the fast moving and profit orientated goods is what we have done to deliver you safe, innovative and popular designs. Find what suits your business best and reap the benefit of the growing toy industry by simply enjoying our affordable price range.

Bathtime Toys


As an expert in the wholesale of baby products, Baby Brands Direct recognizes the need for a comprehensive range of bath time toys within its portfolio for its retailers to be able to offer. With bath time often being a daunting experience for parents and baby alike, toys can aid in distraction and providing fun during the routine. Account holders can access quality brands that are committed to providing the most relevant and well designed products for play in the water at the best trade prices for its fast moving lines.