Activity Toys & Crafts
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The legendary fictional characters of ‘Super Friends’ were originally derived from comic strips published by DC Comics (owned by Warner Bros) who conceived the imaginative and popular superheroes  Batman, Superman and Wonder Woman. Hanna-Barbera obtained the rights to adapt the characters for a children’s cartoon TV series escalating the popularity of the characters. The animated series ran from 1973 to 1986 on ABC as part of its Saturday morning cartoon line-up; a point of nostalgia for parents in the revival of the marketed toys today.

Since the merger between Time Warner and Turner Broadcasting System in 1996 the characters have become more commonly aired on TV including on the Cartoon Network. Blockbuster movies now catapult hysteria of these revered characters even further with massive hits featuring Michael Caine and Christian Bale released in 2005, 2008 and 2012 and now fans and retailers can anticipate the 2016, Batman v Superman: Dawn of Justice, film starring Ben Affleck and Henry Cavill. Obtain retail stock of these Super Hero toys and playsets manufactured by Mattel, from multi-award winning wholesaler Baby Brands Direct.

Baby Brands Direct brings to the nursery industry, a selection of the best branded and quality activity toys and crafts available. As a leading wholesaler direct to trade we take pride in providing award-winning brands including Tomy, Fisher-Price, Oball, Tiny Love, Brights Starts, along with licensed character toys like Thomas, Winnie the Pooh and Peppa Pig, Mega Bloks, Bing, East Coast, Frozen Fashion and the bestseller, Baby Einstein . Clients can browse a wide range of categories including activity centres, phones & gadgets, high chair toys, toddler activity toys, activity toys, cars, trains & planes, shape sorters & puzzles, imaginary play, learn to crawl, understanding music, activity arches, spirals & bars and aqua draw fun.

According to 2014 point-of-sales data from The NPD Group, the Building Sets and Arts & Crafts categories grew by 13% and 3%, respectively, proving that kids love to create interesting structures, designs, inventions and other projects that will set them apart from others and let their talents shine through.


Activity Toys & Crafts


Furthermore, the NPD Group’s Retail Tracking Service reports that the total toy market for 2014 was in the $22 billion range and it continues growing. With the exponential growth comes the wide variety of goods that Baby Brands Direct carefully selected to present you with profit driven toys and crafts that will grow your business too.

In the following pages you will find open-ended toys and games to help promote creativity, problem-solving skills and electronics that attract tech-savvy kids. You are also able to access items that follow the mini madness trend of toys that come in small packages at a lower price point. The subcategories include smart play items with educational purposes which have been massively favorited by parents. Retailers can make the most of the ever green aquatic-themed trend or choose from several dolls, games, outdoor toys and more.