Gyms, Tummy Time & Playmats
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Taf Toys is an award-winning company founded in 1991 producing stylish baby products from birth to two years made for countless moments of fun, love, care and excitement for babies and parents alike. It is currently available in over 30 countries world-wide and includes play gyms, mobiles, stroller and car activity toys. Their primary focus is to create a uniquely memorable line of developmental toys for babies that incorporate lots of development opportunities and excitement. The Company undergoes extensive research into the interactive development of little ones to ensure that their toys are an aid in promoting the emotional, cognitive and physical development of babies.

The products offer a smoother parenting experience in 4 keys areas: development, sleep, travel and outdoors. Taf Toys design toys that consider three important elements: the baby, the parent and the toy itself; together these form the Product Triangle. The new pastel range of Taf Toys' best-selling items are now available to trade from multi-award winning wholesaler Baby Brands Direct.

Baby Play is crucial for a child's social, emotional, physical, and cognitive development. It is a child's way of learning about his body and the world. Play gyms, tummy time and mats represent a safe environment for such exploration. Baby Brands Direct, a dedicated nursery wholesaler, has stocked an exclusive range of play gyms, mats and tummy time mats, activity gyms with tummy time support, plush playmats and large playmats available to global retailers.

Baby Brands Direct is delighted to have the distribution rights of award-winning brands including Fisher-Price, Tiny Love, Mothercare, Bright Starts, Baby Einstein and Lamaze to present you with the best range of gyms and platmats at wholesale prices. Discover a variety of themes and designs from rainforest to Peter Rabbit and playmats to activity gyms. Trust us to have on trend stock with functional quality goods that are preferred by parents.

Gyms, Tummy Time & Playmats


Gyms, Tummy Time and Playmats step in when parents need to rest and baby needs to be entertained. Of all the myriad potential purchases that a new parent can make, a good play mat or activity gym is among the most likely to earn its keep. A safe, comfortable and stimulating place where the infant is happy to lie, and later sit, is likely to prove invaluable.

A recent growth in purchasing large playmats has been observed as tummy time can help babies develop strong head, neck and shoulder muscles and promote certain motor skills. Tummy time can also prevent the back of baby's head from becoming flat. Research also suggests that babies who spend time on their tummies crawl on their stomachs earlier than do babies who do not practice tummy time. With all this essential information is no wonder that sales keep rising. Browse the following pages to uncover more benefits of our baby products that will boost your trade too.