Entertainers & Walkers
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Entertainers & Walkers

Founded in 1991, Tiny Love, has grown to be a global, multiple award-winning baby products and developmental toy company with a revenue hitting $45mn p.a. by 2014. Tiny Love President Fredy Aboukrat commented, “We are always on the lookout for the next innovation that will stimulate baby's skills and senses and help parents and caregivers enjoy their time together during those first immensely exciting years. Original concepts and ground-breaking designs made with love and care are instantly identifiable as Tiny Love creations.”

The company has a strong R&D heritage alongside a creative spirit focused on achieving excellence in child development products; making it a perfect match in ethos with Dorel Industries Inc. that acquired it by early 2015. Baby Brands Direct is an appointed UK wholesaler of the brand to independent retailers distributing its baby products that have secured over 40 awards in the last 8years within its nursery categories of play gyms, cot and take along mobiles, bouncers and toys; recognised for encouraging development, play and exploration.

Baby’s first steps are probably one of the most exciting and memorable milestones for parents of little ones. Even if they don’t remember when that first tooth poked out, a first word, or first crawl, most parents remember the first time their baby took a few steps. So, it’s an important time and a major part of development.

Entertainers and walkers represent an important part of a baby's playtime as they take part in exercising their limbs, learn cause and effect and develop their co-ordination skills. Walkers can have two uses – some, like our Little Bird walkers, are adorable ride on dogs, sturdy enough to sit on, and cute enough to become a best friend. Others like the Vtech First Steps walkers (the UK’s top selling  Infant/Toddler toys in the UK in 2018 according to NPD), offer entertainment and learning opportunities, and can encourage little ones to make the transition from crawling to walking, when they are ready.

At Baby Brands Direct we also supply sit-in entertainers and door bouncers. The most popular baby entertainers are the stationary ones that provide a secure place to leave baby in, and give baby a 360 surround of toys at eye level. Most have a swivel seat encouraging baby to keep moving themselves around tempted by the next toy, whilst overhanging toys encourage them to bat and grasp as they jump up to reach them. Door bouncers provide a more affordable, traditional option, but without as many toys to engage and ideal for smaller spaces.

Entertainers & Walkers

Commenting in Sep 2014 on the unparalleled acquisition of Tiny Love, Dorel President and CEO, Martin Schwartz, said, “We are delighted to be acquiring Tiny Love, a proven and well-known juvenile products company within our industry. They have grown brand recognition that is synonymous with child developmental excellence. With their strong distribution network in diverse markets, this latest investment further solidifies our position as a global leader in the juvenile industry and expands the geographies in which we operate. Tiny Love is particularly strong in Eastern Europe which is an important part of our growth strategy.”

Baby Brands Direct supplies the entire nursery portfolio of products to independent retailers on a next working day delivery, at the best trade prices with added benefits of volume discounts and loyalty credit. The selection of baby products available form part of a staple collection for nursery store specialists and is mirrored by the  Company ethos which comes across in their statement, “We, at Tiny Love, believe that when a baby is born a parent is born too. Just like babies grow and develop, so parents evolve and change. Our high-quality products are aimed at helping parents fulfil the all-important role they play in baby's life.”


Why entertainers & walkers always sell well

Babies develop at the most amazing rate during the first year or so. Their muscle tone, coordination, vision and intellect improve constantly, and there are plenty of toys to help develop their skills – Baby Brands Direct has a comprehensive selection covering all stages of development. And when it comes to supporting babies as they learn to take their first steps, our walkers can help in many ways. As well as giving would-be toddlers some security and stability while they get past the wobbly stage, they can also help look after parents’ backs – it can be quite hard on the spine bending down holding little hands for hours while they practise their walking! Entertainers and walkers can give parents a bit of a break, while still helping babies to develop their muscles and coordination in a fun and safe way, as they make the transition from sitting to standing, from standing to cruising, and from cruising to walking. Walkers can encourage babies to pull themselves up and help to build up their confidence as they begin to find their feet. Baby Brands Direct stocks a wide range of walkers, including the multi-use Infantino 3-in-1 Sit, Walk & Ride Elephant, the on-trend Fisher-Price Push and Flutter Unicorn and stylish, to French-designed wooden walkers from Janod.

Bouncing babies

Another fun option for active play is a door bouncer. The next step from a bouncing chair, these bouncers are fun for an active baby who is keen to get moving but isn’t ready to walk. They can bounce up and down safely, exploring how it feels to stand up straight and use their legs to control how they move. Suitable for babies aged six months or over, who are able to support their head and support their own weight on their feet, they are a fun way to keep a baby entertained while a parent supervises as they tidy up or cook dinner. They are a low-cost option and also ideal for smaller spaces.

All-round entertainment

For a bigger spend, and if more indoor space is available, a sit-in entertainer offers 360-degree entertainment for baby. They can swivel around to reach different activities on the table, encouraging physical movement and decision making, along with the fine motor skills and coordination demanded by each of the activities. The activities offer a variety of sensory experiences, with bright colours, lights, mirrors and sounds. There’s always something different for them to explore. Baby Brands Direct supplies our customers with the best names in the sector – including the Fisher-Price Roaring Rainforest Jumperoo, the Fisher-Price 3-in-1 Spin & Sort Activity Center.

Get physical

All of the entertainers and push walkers encourage physical activity, which in turn helps babies to develop healthy and strong bodies. This is a wonderful way make the right start towards a lifetime of fun, fitness and physical activity, which will keep children fit, healthy and active throughout their adult lives.