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Commenting in Sep 2014 on the unparalleled acquisition of Tiny Love, Dorel President and CEO, Martin Schwartz, said, “We are delighted to be acquiring Tiny Love, a proven and well-known juvenile products company within our industry. They have grown brand recognition that is synonymous with child developmental excellence. With their strong distribution network in diverse markets, this latest investment further solidifies our position as a global leader in the juvenile industry and expands the geographies in which we operate. Tiny Love is particularly strong in Eastern Europe which is an important part of our growth strategy.”
Baby Brands Direct supplies the entire nursery portfolio of products to independent retailers on a next working day delivery, at the best trade prices with added benefits of volume discounts and loyalty credit. The selection of baby products available form part of a staple collection for nursery store specialists and is mirrored by the Company ethos which comes across in their statement, “We, at Tiny Love, believe that when a baby is born a parent is born too. Just like babies grow and develop, so parents evolve and change. Our high-quality products are aimed at helping parents fulfil the all-important role they play in baby's life.”
Why are novelty casting kits popular with consumers?
The personalised gifts market is forecast to increase by £11.80 billion at a CAGR of 8.35% between 2024 and 2028. The market is experiencing significant growth, driven by the continuous development of personalised gift offerings. Everyone loves the idea of having something bespoke and unique to them - and new parents are no different! Novelty casting kits are a fantastic gifting option for new mums and dads, thanks to the personalised nature of their concept.
Parents can easily place their child’s hand or foot into the soft clay included in these kits. This creates an imprint of the baby’s hand or foot, capturing the small size and every line and wrinkle. This then hardens and retains its shape, allowing parents to display the hand or foot print for years to come! This is a completely unique gift that is personal to the family that creates the casting, making it a really touching option for birthdays, baby showers or christenings.
Wholesale casting kits available to buy at Baby Brands Direct
As a leading wholesaler of baby and nursery products, Baby Brands Direct strive for excellence. We offer our customers a variety of high quality items from leading baby brands. Our range of gift products from Baby Art and Widdop Bingham are perfect for baby stores, boutiques, gift stores and many more businesses.
Our novelty casting kits include options that have frames to display the castings, meaning that photographs can be displayed alongside the prints of baby’s hands or feet. We also have the Baby Art My Lovely Belly casting kit, which is a unique option that allows mum to make a cast of her baby bump, giving her the chance to remember and celebrate her pregnancy for years to come!
Register with Baby Brands Direct today to take advantage of exclusive brands and products, as well as gaining access to an extensive catalogue, loyalty discounts and no minimum order values.