Please select at least one Product
Commenting in Sep 2014 on the unparalleled acquisition of Tiny Love, Dorel President and CEO, Martin Schwartz, said, “We are delighted to be acquiring Tiny Love, a proven and well-known juvenile products company within our industry. They have grown brand recognition that is synonymous with child developmental excellence. With their strong distribution network in diverse markets, this latest investment further solidifies our position as a global leader in the juvenile industry and expands the geographies in which we operate. Tiny Love is particularly strong in Eastern Europe which is an important part of our growth strategy.”
Baby Brands Direct supplies the entire nursery portfolio of products to independent retailers on a next working day delivery, at the best trade prices with added benefits of volume discounts and loyalty credit. The selection of baby products available form part of a staple collection for nursery store specialists and is mirrored by the Company ethos which comes across in their statement, “We, at Tiny Love, believe that when a baby is born a parent is born too. Just like babies grow and develop, so parents evolve and change. Our high-quality products are aimed at helping parents fulfil the all-important role they play in baby's life.”
Why are educational toys such big sellers?
Toys that offer educational development are always going to be popular - parents who have children heading toward preschool and school age want them to have all the advantages they can as they head into the classroom. And for those who are not educated in a school setting, educational toys offer the ideal opportunity for home-based learning. Even before the 2020 lockdown, the numbers of children being home educated in England had increased by 13 per cent, according to government figures. By late spring and a month into lockdown and nearly a quarter of British parents had said they were likely to continue homeschooling even after lockdown finished, according to a survey by Childcare.co.uk. For the children who have returned to a school education, parents now have a heightened awareness of their educational needs - and also a concern over the time lost when children were not back at school. So any toy that has a perceived educational value is going to be more attractive than before. For the retailer, there are so many sections of education to address - STEM, geography, literacy, maths and so on - that there will always be something new to offer to the customer.
Benefits of educational toys
The main benefit of educational toys is that they make learning fun - and everyone, children and adults, always engage better with things when they are fun! Good educational toys encourage children to explore, and experiment, or really engage with the subject matter. They also offer repetition, which ensures knowledge retention.
Although it can be argued that most toys are educational in some way - encouraging children to use either imaginations, learn about the world around them and discover how to cooperate and problem solve, here we concentrate on the toys that Baby Brands Direct supplies that teach school subjects such as literacy, maths, colours, science and so on.
One of the main things an educational toy should do is to challenge the child’s mental ability - this encourages them to think in different ways, learn to problem solve, identify patterns, and expand the way they think. All useful life skills that will give them an advantage at preschool and school.
We all learn in different ways - some of us are visual learners some of us are aural learners some of us kinesthetic and so on. Educational toys tap into these different ways of learning, so are especially valuable to children who don’t engage so thoroughly with traditional ‘school learning’. Being able to retain information through fun, varied activities will open up a love of learning that can last a lifetime. As well as teaching academic skills, educational toys can help in all-round growth - for instance, they can encourage emotional and social development, such as how to take turns, how to lead, play with others and persevere when an activity is not easy or straightforward. Educational toys can also encourage improved concentration - when children discover that learning can be fun, they can focus for longer and the educational value is increased.
Some of our favourite educational toys include the cute Linkimals Counting Koala. This musical learning friends for babies from Fisher Price introduces numbers, counting and shapes. Toddlers can join Tad and his Letter Factory friends as they explore letters and music in the Letter Band Phonics Jam, while school age children will love learning about language and geography with the Leap Frog Magic Adventures Globe.