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Many parents swaddle their babies and they would normally expect a retailer to have this product in their collection. Essentially, a swaddle means wrapping up the baby with a soft fabric and allowing him to relax in comfort. Interestingly, swaddling is a process used throughout history. It is claimed that the feeling of being held within the blanket can help babies to feel settled or less fretful and can also help them to sleep. It is thought stops the baby making its startle (Moro) reflex.

Our collection features safe swaddles made of skin-friendly materials, soft and breathable fabrics. The swaddles are expertly designed so parents can swaddle their babies in simple few steps. The following items are supplied by reputable brands like Bambino Mio and Summer Infant and come in variety of colours and designs, suitable for boy and girl as well unisex.

Baby Brands Direct is a global wholesaler of safe baby swaddles. We have been successfully supplying the independent trade with high quality garments that are easy to use and maintain. Above all, the swaddles are made of safe fabrics and deliver comfort for babies.

Retailers can now update their stock with the latest high quality baby swaddles from internationally recognized brands. Log in to discover our unbeatable price points as well as further business incentives you get when you shop with us.