Please select at least one Product
Keeping up with the latest kids’ toy trends, stocking what you know will excite your regular customers and giving them a reason to visit are all part and parcel of driving in store sales. Key to this is understanding and recognising the passion for toys that children have and what captures their hearts - after all they are predominately in charge of what’s bought for them!
Retailers also have to balance their offering in terms of the age appropriateness of toys, the selection of price points, as well as the right balance of staple toys to on trend/ of the moment toys, of which the proportions are likely to change during the year, particularly in the run up to Christmas. At Baby Brands Direct, we always experience a wholesale surge in demand of higher value toys in response to gifting and holiday peaks in the year.
As an award-winning distributor, we take pride in offering a wide selection of toys for registered independent retailers to choose from. The toy selection caters from birth to approximately 6 years and covers a range of products aligned to enhance the stages of child development and interest, respond to heavily marketed toys and kids T.V. and movie headlines whilst offering a wide selection of price points, branding, functionality and choice for retailers. These toys predominately derive from 5 broad categories – plush toys, activity toys and crafts, figure dolls and sets, entertainers and walkers, and lastly rockers, ride ons and bikes.
B2B trade can take advantage of a wide selection of plush toys, with no minimum order quantities, allowing you to respond to changes in demand and keep stock flowing. The range includes small rattles, nursery room soft toys, gifting lines that come boxed, licenced characters including those being read at schools such as Elmer, seasonal movie characters and more.
Educational toys with value added components that give prompts, sounds, speak in multiple languages are all key conversion features for parents buying toys for their little ones. Many such toys can be found at Baby Brands Direct and range in format from toy phones to activity tables. The B2B platform also offers shape sorters, puzzles, role plays toys, beautifully made wooden toys, instruments, die cast metal car toys and construction toys with the latter helping with spatial ability.
Figure dolls and their associated playsets are a great offering for the 3year plus audience, with both motor grip development and imaginations taking off by this age. TV advertised lines tend to be highest in this sector heightening the popularity of certain characters as well as support from online social media marketing, DVDs, T.V. animated series, movies and online games.
For the youngest of clientele, Baby Brands Direct has an unbeatable selection of baby entertainers, door jumpers, and walkers that toy shops can easily access and that are manufactured by the world’s leading nursery brands. The selection of door jumpers and entertainers available includes both unisex and gender typical options, as well as licenced offerings from Disney. Whilst the walkers range from traditional, painted wooden offerings to the latest in technology with light up components, phrases and music.
For gifting, special purchase items and window displays, the range of children’s rocking horses and animals available are ideal for toy shops to stock. A stunning range of responsibly sourced materials have been used in the rockers and also in the range of eye-catching animal toy ride ons. In this trade category retailers can also source wooden first bikes for little ones to practise their balancing on their journey to real bikes.
Bath toys are another category of great excitement for kids and useful for parents too in tempting their munchkins into the water for a good hygiene routine. For different ages and abilities different toys will suit and we therefore stock products for B2B spanning this requirement including friendly squirters, bathroom tile affixing activity toys, fountain toys, swimming turtles to musical boats.
Toy Shops that are lively and full of fast moving, intriguing stock are of course destination points for consumers. Balancing this goal with stock control vigilance, price matching pressures and cash flow management are some of the challenges that retailers face. Whilst you are busy managing all of this and more, having a reliable supplier and saving money where possible is critical for operating efficiently and successfully. Using the Baby Brands Direct online B2B portal, you can place orders 24/7, create favourite product lists and use our live quick order form for even faster processing, whilst getting the same if not better prices than direct from the manufacturer. We also offer a same day dispatch with a next day delivery service to mainland UK. As a leading wholesaler, we want to exceed customer service expectations by offering a multitude of account services such as supporting online websites with images and product data files that include barcodes, product descriptions and item specs, and offering perks such as volume discounts, loyalty credit, weekly promotions and fun quizzes where you can win stock for your store. With so much to gain, please do consider Baby Brands Direct as your partner of choice for a selection of your toy store requirements.
