Bottles, Teats & Accessories
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Over the last 35 years, the Tollman family has been innovating and developing ideas and products for the baby product industry ranging from leading mail order catalogues in the 80’s through to launching the worlds' first co-moulded baby feeding products in the 90’s. In late 2003, Steve (Vital Baby’s® founder and CEO) and Dean (Steve’s son and Product Development and Marketing Director) decided to take the bull by the horns and develop a full range of baby feeding accessories which would be sold under the Vital Baby® brand. In early 2005 the Vital Baby® range of infant feeding products was born!

Retailers can now stock the multi award winning Vital Baby range from exclusive U.K. wholesaler, Baby Brands Direct and benefit from the wide range of modern and innovative baby and toddler products available.

As an all-inclusive and reputable wholesaler to nursery and pharmaceutical retailers, Baby Brands Direct only stocks the highest quality feeding brands. Holding wholesale distribution rights with nursery brands like Philips Avent, Tommee Tippee Closer to Nature, Dr. Brown's, NUK, MAM, and Munchkin Latch, Baby Brands Direct is able to offer retailers a variety of price points. Our extensive catalogue features: glass bottles, anti-colic systems, BPA free bottles, bottle vent systems, brushes, gift sets, kits and a vast range of accessories. In the rather competitive market, you are able to quickly discover the latest and the most demanded baby feeding products in one place.

As a worldwide distributor, we have been marketing top rated products, assuring we offer our clients wholesale prices that drive their businesses further. With extensive information on each item, you can quickly understand product specifications and functions. Providing volume discounts and quality products, means business that cares. Parents care about their little ones just like we care about our clients.

Bottles, Teats & Accessories

Praised by parents for its colourful, vibrant and practical assortment of products, the Vital Baby 8-piece Weaning Starter Kit scooped Gold for Best Feeding Product for Weaning. Launched mid 2016 the award marked an incredible achievement for Vital Baby, reinforcing the brand as leaders in the weaning market. The excitement didn’t stop there with Vital Baby’s Aquaint Sanitising Water also collecting Bronze for Best Travel Product under £25.

Marking yet another triumph for the growing nursery brand, Vital Baby’s range of unique, practical and colourful product lines are now available at Baby Brands Direct. Stocking almost 50 Vital Baby products, the wholesaler now distributes some of the brand’s most popular products across weaning, bathtime and healthcare. Benefiting both retailers and consumers alike, it will be easier than ever before to shop for Vital Baby’s bestsellers including the Unbelievabowl, a super suction weaning bowl which sticks to highchairs and table tops, the Nurture Health and Safety Kit, a must-have this winter and the educational, and playful bathtime Swim Rings.

Dean Tollman, Director of Vital Innovations, commented: “The Mother and Baby awards are undoubtedly the most highly anticipated and competitive awards in the industry, to have won both a Gold and a Bronze is fantastic. We always design products with parents in mind and to know we officially have their stamp of approval is extremely rewarding. It’s amazing to see Vital Baby grow and grow and our recent placement in Baby Brands Direct is another brilliant achievement, making the range more readily available to both retailers and consumers. What an amazing way to end 2016!”


With so many different types of feeding equipment available, Baby Brands Direct has been assisting retailers to select the most demanded products in a timely manner. We have eased the stocking process so that you take the most of the ever growing industry. The booming baby market has proved that providing customer’s experience is the very best selling point. Experience goes a long way through design and implementation ideas.

Safety is in baby’s feeding products. Baby Brands Direct works with the leading names in the industry to deliver high quality and innovation to our global client base. Our premium selection is often found in parental guides, popular blogs and magazines where our bottles, teats and accessories are highly rated for their practicality and quality.