Food Preparation & Weaning
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Food Preparation & Weaning

Vital Baby are a family run, UK brand with over 50 years’ experience in the baby industry. With many of the team being parents themselves, they're committed to providing innovative, safe and sustainable solutions to your everyday - made by parents, for parents.

With a focus on quality, functionality and sustainability, Vital Baby offer a range of products designed to simplify parenting and promote a brighter, healthier future for the littlest customers and the planet.

  • 152 awards won across the Vital Baby range since 2019
  • 50+ years’ experience in the baby industry

Weaning is a crucial stage of development that all young children will go through - so it’s best that parents are prepared. Retailers can help them get ready for their baby’s transition from milk to solids by providing excellent weaning products from leading baby brands! As a leading wholesaler of baby and nursery goods, Baby Brands Direct are pleased to offer our customers an extensive range of high quality food prep and weaning products. 

Independent retailers can easily purchase wholesale baby products including baby food feeders, food storage pots, weaning utensils, weaning and feeding cutlery, snack pots, weaning bowls and plates as well as food processors. Our range consists of leading and trustworthy brands like Munchkin, Kikka Boo, NUK, Béaba and Tommee Tippee. These brands invest heavily in research and innovation, creating products that are designed to support young children as they grow and develop - aiding their weaning journey as they go.

Food Preparation & Weaning

Stocking almost 50 Vital Baby products, leading baby products wholesaler, distributor and supplier Baby Brands Direct now offers some of the brand’s most popular innovations across weaning, feeding and healthcare. Benefiting both retailers and consumers alike, it’s now easier than ever to shop Vital Baby’s bestsellers - including the advanced pro UV steriliser & dryer, the viral Aquaint® cleansing water, and the innovative EarthSmart® range, which enables products to biodegrade in landfill five years*, helping create a healthier, happier planet for little ones.

Dean Tollman, Director of Vital Innovations, commented:

“Updating Baby Brands Direct with our EarthSmart® collection and our new and improved bestsellers allows more customers to access the best products for their children. In a time where we’re all thinking more consciously about our choices, updating our range with Baby Brands Direct ensures that more families can discover products designed to make life easier, while supporting a better and more sustainable future.”

Retailers can now stock the multi-award-winning Vital Baby range from exclusive UK wholesaler, Baby Brands Direct, and benefit from a wide supply of modern, innovative, and trusted baby and toddler essentials.

*according to calculations based on independent testing to ASTM D5511 & ISO15985, which show degradation of over 90%. Excludes silicone components.


Wholesale food preparation and weaning products available at Baby Brands Direct

Baby Brands Direct have a huge selection of wholesale food preparation and weaning products available at competitive prices. Our range is designed to give retailers everything they need to give their customers an excellent choice and variety, catering to all needs and requirements. 

Weaning is a very important stage in a child’s life, where they move from milk to solid foods, giving them new tastes and textures, as well as a new skill set and eventually independence. Children will learn how to chew, swallow and use their hands - and we have the products that will support them as they do so. Our range includes specially designed weaning plates, bowls and cutlery which will help support their journey into self-feeding. These easy to use items are designed for small hands and limited dexterity. 

Baby food feeders and snack pots are perfect for introducing children to a new range of snacks. Parents can easily give their little one healthy fruit and vegetables to eat in their own time, allowing kids to explore these new textures and tastes at their leisure. Children will eventually grow more confident chewing and using their hands, preparing them for more grown up meals with the rest of the family. 

We also stock food processors and food storage pots, which are perfect for parents who wish to create their own delicious baby food. Parents can easily blend up homemade meals for their little one, ensuring that they are given food with no additives or excess sugars or salts. They can then store their batch cooked food into baby sized portions with our handy storage pots. These can be stored in the fridge or frozen for later use. This makes them perfect for busy parents that need food that they can easily grab and prepare. 

Every parent needs high quality weaning products for their young children, so this is an excellent market for retailers to tap into. Baby Brands Direct offers a fantastic variety of products at different price points to suit all needs. Register with us today to gain access to exclusive brands, as well as loyalty discounts, no minimum order values and other perks!