Food Preparation & Weaning
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Food Preparation & Weaning

Vital Baby is a family-run, UK business with over 45 years’ experience in the baby industry. The brand listens to what parents want and builds this into their products, with the goal to make family time as effortless and enjoyable as possible. They do this by designing and developing innovative products that help parents tackle the everyday challenges they face.

Proud achievements include:

  • 68 awards won across the Vital Baby range since it’s re-brand in 2019
  • 45 years’ experience in the baby industry
  • Product ranges sold to customers worldwide

 Vital Baby's ambition is to be parent’s first port-of-call for trusted baby products - anytime, anywhere. 

Weaning is a crucial stage of development that all young children will go through - so it’s best that parents are prepared. Retailers can help them get ready for their baby’s transition from milk to solids by providing excellent weaning products from leading baby brands! As a leading wholesaler of baby and nursery goods, Baby Brands Direct are pleased to offer our customers an extensive range of high quality food prep and weaning products. 

Independent retailers can easily purchase wholesale baby products including baby food feeders, food storage pots, weaning utensils, weaning and feeding cutlery, snack pots, weaning bowls and plates as well as food processors. Our range consists of leading and trustworthy brands like Munchkin, Kikka Boo, NUK, Béaba and Tommee Tippee. These brands invest heavily in research and innovation, creating products that are designed to support young children as they grow and develop - aiding their weaning journey as they go.

Food Preparation & Weaning

Stocking almost 50 Vital Baby products, wholesaler Baby Brands Direct now distributes some of the brand’s most popular products across weaning, bathtime and healthcare. Benefiting both retailers and consumers alike, it will be easier than ever before to shop for Vital Baby’s bestsellers including the suction weaning bowl and plate which sticks to highchairs and table tops, the Nurture Health and Safety Kit, and the must-have educational, and playful bathtime Swim Rings.

Dean Tollman, Director of Vital Innovations, commented: “The Mother and Baby awards are undoubtedly the most highly anticipated and competitive awards in the industry, to have won both a Gold and a Bronze is fantastic. We always design products with parents in mind and to know we officially have their stamp of approval is extremely rewarding. It’s amazing to see Vital Baby grow and grow and our recent placement in Baby Brands Direct is another brilliant achievement, making the range more readily available to both retailers and consumers. What an amazing way to end 2016!”

Retailers can now stock the multi award winning Vital Baby range from exclusive U.K. wholesaler, Baby Brands Direct and benefit from the wide range of modern and innovative baby and toddler products available.


Wholesale food preparation and weaning products available at Baby Brands Direct

Baby Brands Direct have a huge selection of wholesale food preparation and weaning products available at competitive prices. Our range is designed to give retailers everything they need to give their customers an excellent choice and variety, catering to all needs and requirements. 

Weaning is a very important stage in a child’s life, where they move from milk to solid foods, giving them new tastes and textures, as well as a new skill set and eventually independence. Children will learn how to chew, swallow and use their hands - and we have the products that will support them as they do so. Our range includes specially designed weaning plates, bowls and cutlery which will help support their journey into self-feeding. These easy to use items are designed for small hands and limited dexterity. 

Baby food feeders and snack pots are perfect for introducing children to a new range of snacks. Parents can easily give their little one healthy fruit and vegetables to eat in their own time, allowing kids to explore these new textures and tastes at their leisure. Children will eventually grow more confident chewing and using their hands, preparing them for more grown up meals with the rest of the family. 

We also stock food processors and food storage pots, which are perfect for parents who wish to create their own delicious baby food. Parents can easily blend up homemade meals for their little one, ensuring that they are given food with no additives or excess sugars or salts. They can then store their batch cooked food into baby sized portions with our handy storage pots. These can be stored in the fridge or frozen for later use. This makes them perfect for busy parents that need food that they can easily grab and prepare. 

Every parent needs high quality weaning products for their young children, so this is an excellent market for retailers to tap into. Baby Brands Direct offers a fantastic variety of products at different price points to suit all needs. Register with us today to gain access to exclusive brands, as well as loyalty discounts, no minimum order values and other perks!