SALE
  • About
  • More Info
  • Awards
  • Resources
SALE

Vital Baby are a family run, UK brand with over 50 years’ experience in the baby industry. With many of the team being parents themselves, they're committed to providing innovative, safe and sustainable solutions to your everyday - made by parents, for parents.

With a focus on quality, functionality and sustainability, Vital Baby offer a range of products designed to simplify parenting and promote a brighter, healthier future for the littlest customers and the planet.

  • 152 awards won across the Vital Baby range since 2019
  • 50+ years’ experience in the baby industry
This is a great page for retailers to grab a bargain!

We run regular monthly promotions and also have margin maintenance schemes from brands such as Tiny Love, that offer a reduced trade price to ensure your margins stay protected i.e. the same, when competing with the ‘going consumer price’. You will also find fantastic deals on end of lines, flash manufacturer offers and category sales, making for a great way to capitalise on online and in-store traffic and sales.

All our trade sales discounts are available to registered Baby Brands Direct customers who will also receive e-mails on exclusive voucher code offers. Please also be sure to check our Promotions Page for amazing BOGOF style deals, money off and percentages off, all applied at checkout! Some of these great offers are funded by the manufactured to promote new lines and encourage increased range listing. Please take advantage of these exclusive great prices while they last!

Finally, don’t forget to participate in our competitions for your chance to win FREE STOCK!

SALE

Stocking almost 50 Vital Baby products, leading baby products wholesaler, distributor and supplier Baby Brands Direct now offers some of the brand’s most popular innovations across weaning, feeding and healthcare. Benefiting both retailers and consumers alike, it’s now easier than ever to shop Vital Baby’s bestsellers - including the advanced pro UV steriliser & dryer, the viral Aquaint® cleansing water, and the innovative EarthSmart® range, which enables products to biodegrade in landfill five years*, helping create a healthier, happier planet for little ones.

Dean Tollman, Director of Vital Innovations, commented:

“Updating Baby Brands Direct with our EarthSmart® collection and our new and improved bestsellers allows more customers to access the best products for their children. In a time where we’re all thinking more consciously about our choices, updating our range with Baby Brands Direct ensures that more families can discover products designed to make life easier, while supporting a better and more sustainable future.”

Retailers can now stock the multi-award-winning Vital Baby range from exclusive UK wholesaler, Baby Brands Direct, and benefit from a wide supply of modern, innovative, and trusted baby and toddler essentials.

*according to calculations based on independent testing to ASTM D5511 & ISO15985, which show degradation of over 90%. Excludes silicone components.


With extensive experience in the industry, Baby Brands Direct is a nursery specialist who has always been striving to provide clients with both top rated baby products and top quality customer service. We pride ourselves in giving value to our customers. With each sale’s offer our clients have an exclusive access to high in demand and profit driven goods from bestselling items. With our ongoing deals you can mix and match items to drive higher margins and successful business growth.

At the heart of our wholesale business concept is providing our clients with unbeatable price points. With our all-inclusive sales category, you can view and make the most of trendy baby merchandise. You can also enhance your marketing efforts by providing your customers with similar promotions. Discover the following pages and check out our limited time sales offers!