Sterilisers & Bottle Warmers
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Over the last 35 years, the Tollman family has been innovating and developing ideas and products for the baby product industry ranging from leading mail order catalogues in the 80’s through to launching the worlds' first co-moulded baby feeding products in the 90’s. In late 2003, Steve (Vital Baby’s® founder and CEO) and Dean (Steve’s son and Product Development and Marketing Director) decided to take the bull by the horns and develop a full range of baby feeding accessories which would be sold under the Vital Baby® brand. In early 2005 the Vital Baby® range of infant feeding products was born!

Retailers can now stock the multi award winning Vital Baby range from exclusive U.K. wholesaler, Baby Brands Direct and benefit from the wide range of modern and innovative baby and toddler products available.

Safe and effective sterilisation of baby feeding products is essential from day one. It is also essential that retailers offer the type of sterilising products that fit parents’ lifestyles. In an era of fast paced technological advancement, Baby Brands Direct has been firmly keeping up with the latest inventions. Our catalogue offers the best selling brands such as Babymoov, Dr Brown’s, Philips Avent and Tommee Tippee. You can quickly and easily browse through our range of sterilisers, sterilising equipment, bottle warmers and accessories.

Discover the newest market inventions in trendy colours, sizes and designs. By choosing to sell only the best, we have been a favourite wholesaler for two main reasons: price and quality. Our clients keep enjoying excellent reputation and growing sales by offering the latest fuss-free feeding gadgets.

Sterilisers & Bottle Warmers

Praised by parents for its colourful, vibrant and practical assortment of products, the Vital Baby 8-piece Weaning Starter Kit scooped Gold for Best Feeding Product for Weaning. Launched mid 2016 the award marked an incredible achievement for Vital Baby, reinforcing the brand as leaders in the weaning market. The excitement didn’t stop there with Vital Baby’s Aquaint Sanitising Water also collecting Bronze for Best Travel Product under £25.

Marking yet another triumph for the growing nursery brand, Vital Baby’s range of unique, practical and colourful product lines are now available at Baby Brands Direct. Stocking almost 50 Vital Baby products, the wholesaler now distributes some of the brand’s most popular products across weaning, bathtime and healthcare. Benefiting both retailers and consumers alike, it will be easier than ever before to shop for Vital Baby’s bestsellers including the Unbelievabowl, a super suction weaning bowl which sticks to highchairs and table tops, the Nurture Health and Safety Kit, a must-have this winter and the educational, and playful bathtime Swim Rings.

Dean Tollman, Director of Vital Innovations, commented: “The Mother and Baby awards are undoubtedly the most highly anticipated and competitive awards in the industry, to have won both a Gold and a Bronze is fantastic. We always design products with parents in mind and to know we officially have their stamp of approval is extremely rewarding. It’s amazing to see Vital Baby grow and grow and our recent placement in Baby Brands Direct is another brilliant achievement, making the range more readily available to both retailers and consumers. What an amazing way to end 2016!”


Looking back in time, warming breast milk was possibly one of the most challenging activities for mums. That is where sterilisers and bottle warmers come to play focal roles as the must-haves baby products that make parents’ lives easier. From compact sterilisers to sterilising the whole baby gear, you can showcase a broad choice for your clients.

With years of experience, Baby Brands Direct has seen growth in parents choosing premium items. No wonder we chose to sell them too. Grab your clients’ attention by presenting functional and fashionable goods. Shop at your convenience 24/7 and benefit by becoming an ambassador of safe and quality baby products.