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Babies are incredibly vulnerable to bacteria, up until they are at least one year old, their feeding essentials require sterilising. That is why safe and effective sterilisation of baby feeding products is vital in baby's first year and it is important that retailers can offer the type of steriliser to fit the lifestyle and type of products that Mum is using. As a key sterilisers distributor our range includes microwave, cold water, steam, travel and mini sterilisers. Only the most reliable and trusted brands including Philips Avent, Dr Brown, MAM, Milton, Tommee Tippee and Munchkin Innosense, Babymoov are held in stock.

Our selection of sterilisers delivers against the key parents’ demands. They are BPA Free, easy to clean, easy to manage and are compatible with the bottles and baby feeding equipment available at Baby Brands Direct.

Praised by parents for its colourful, vibrant and practical assortment of products, the Vital Baby 8-piece Weaning Starter Kit scooped Gold for Best Feeding Product for Weaning. Launched mid 2016 the award marked an incredible achievement for Vital Baby, reinforcing the brand as leaders in the weaning market. The excitement didn’t stop there with Vital Baby’s Aquaint Sanitising Water also collecting Bronze for Best Travel Product under £25.

Marking yet another triumph for the growing nursery brand, Vital Baby’s range of unique, practical and colourful product lines are now available at Baby Brands Direct. Stocking almost 50 Vital Baby products, the wholesaler now distributes some of the brand’s most popular products across weaning, bathtime and healthcare. Benefiting both retailers and consumers alike, it will be easier than ever before to shop for Vital Baby’s bestsellers including the Unbelievabowl, a super suction weaning bowl which sticks to highchairs and table tops, the Nurture Health and Safety Kit, a must-have this winter and the educational, and playful bathtime Swim Rings.

Dean Tollman, Director of Vital Innovations, commented: “The Mother and Baby awards are undoubtedly the most highly anticipated and competitive awards in the industry, to have won both a Gold and a Bronze is fantastic. We always design products with parents in mind and to know we officially have their stamp of approval is extremely rewarding. It’s amazing to see Vital Baby grow and grow and our recent placement in Baby Brands Direct is another brilliant achievement, making the range more readily available to both retailers and consumers. What an amazing way to end 2016!”

In the recent years, a few key phenomenons have been observed. For instance, as a result of growing research, sterilisation on its own has grown immensely in importance. Considering the growing healthy lifestyle trends along with parents spending power at its peak, retailers can nowadays capitalise on sterilisers that have become one of the top parents buys.

As a leading baby wholesaler, Baby Brands Direct product offering ensures competitive price points to assist in fostering your business development. You can rely on us to fulfil your demands and dropship anywhere you are. Browse our pages to find out more.