Soothers, Teethers & Oral Care
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Five generations on and over 130 years of history, Widdop Bingham is a truly special company in a world of ever changing business. The gift manufacturer was founded by William Widdop in 1883, and today has its own design team, and imports huge volumes of giftware from around the world whilst still maintaining its founding principle of its ‘focused commitment to customer service and its strong family traditions.’ At Baby Brands Direct, their beautiful and competitively priced baby and nursery ranges including Button Corner, Bambino and Disney, are available to retailers at trade price in as little as single units.

Their comprehensive wholesale range includes adorable photo frames, photo albums, trinkets, silverplated keepsakes, bone china and money banks all of which are ideal for occasions such as baby showers, births and birthdays and can also be used by retailers in gift hampers. A best-selling product within our wholesale range are keepsake boxes of which there are a variety of sizes and styles available, alongside gorgeous practical gifts including 1st passport holders and luggage tags.

Comprehensive oral care has been always essential to parents. The demand for quality soothers, teethers and oral care products is ever growing. With a wide-ranging portfolio of trendy products from award-winning industry leaders, you can now select high quality baby items for your clients. Baby Brands Direct stocks leading and sought-after brands like NUK, Philips Avent, MAM, Tommee Tippee, Closer to Nature and Dr Brown's. In our catalogue you can find a variety of soothers starting from birth to 18 months, ranging from silicone to latex materials, standard to orthodontic shaped, breathable shields, and even soother handles that are completely BPA free.

You can view a vast array of different colours, patterns and items that are not found in a standard store. We believe in adding value for our customers through constant research and competitive offerings. Future projections indicate that design will continue playing a key role in parents’ buying behaviour. That is why we will carry on presenting you up-to do date and exclusive oral hygiene items at wholesale prices.

Soothers, Teethers & Oral Care

The Disney giftware lines have been extended to Baby Brands Direct for distribution to independent retailers with prestigious exclusive wholesale terms. The range launch in autumn 2018 includes stunning trinkets of the key Disney characters including Mickey, Minnie, Bambi and Thumper and Winnie the Pooh, with crystals, making them ideal keepsake gifts. Equally heart melting, there are 1st passport holders and luggage tags, ceramic mugs presented in Disney gift boxes, resin character money boxes. Most popular lines include the gorgeous photo frames with match photo albums available in Mickey, Minnie, Winnie the Pooh, Dumbo and Bambi.

Widdop Bingham’s nursery range also includes the Button Corner collection, which includes a variety of photo frames including those designed to commemorate 1st Birthday and christening and our best selling line, the button corner paperwrap keepsake box. In addition, there is the Bambino range, this has popular creative frame kits, such as taking an ink print or cast inprint of baby’s hand or foot to keep in the frame. They also have beautiful pastel blue and pink frames with co-ordinating albums that make for beautiful gifts. A very special feature product is the Twinkle Twinkle frame that actually plays music too! Another magical line is the ‘reveal’ mug that changes the words displayed on it when filled with hot water from ‘The Best Husband’ to ‘The Best Daddy’!


Baby Brands Direct is a nursery distributor focused on offering retailers effective and affordable soothers and teethers for play and to help the baby's gums. You can ensure the perfect start of life and we can ensure you with free to use and professionally organised products descriptions and images.

Global trends have moved production into cute, innovative, fun and yet practical oral care products.Our company understands that oral products are must have essentials in early oral hygiene as much as a sanitizer as much as a comforter. Parents enjoy functional and ergonomic designs; babies enjoy the fun in the routine. Baby Brands Direct enjoys stable and loyal relationships with our suppliers. Our clients enjoy it all!